Program, " 1954 Spring Auto Show," Rochester, New York, March 13-20, 1954
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Artifact Overview
Auto shows use glamour, giveaways, spectacle, and sex appeal to show off manufacturers' latest offerings. Part entertainment and part consumer education, auto shows have their roots in 19th Century industrial exhibitions and world's fairs. New York City hosted America's first auto show in 1900 and the idea caught on. Paying crowds took away this program from the 1954 Rochester, New York, show.
Artifact Details
Artifact
Program (Document)
Date Made
1954
Subject Date
13 March 1954-20 March 1954
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
92.150.9680
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Black-and-white (Colors)
Dimensions
Height: 11 in
Width: 8.5 in
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Related Content
SetAuto Shows
- 16 Artifacts
Auto shows serve many purposes. They provide automakers with a place to share their latest models with the press and the public. They allow aftermarket vendors to promote goods and services. And they give visitors a chance to research -- or maybe just dream about -- their next new car. Part trade show, part show business, the auto show is an institution nearly as old as the automobile itself.