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- "Selling the Edsel Through TV and Radio," 1957-1958 - This folder of materials was used by Edsel dealers to order filmed TV commercials and transcripts of radio commercials from the Edsel Division's advertising department. The folder includes two order forms and eight one-page transcripts.
- 1957-1958
- Collections - Artifact
"Selling the Edsel Through TV and Radio," 1957-1958
This folder of materials was used by Edsel dealers to order filmed TV commercials and transcripts of radio commercials from the Edsel Division's advertising department. The folder includes two order forms and eight one-page transcripts.
- 1958 Edsel Bermuda Station Wagon Advertisement, "Dramatic Edsel Styling is Here to Stay" - With the postwar economy booming, Ford saw a need for a new automobile to fit between its low-priced Ford and mid-priced Mercury brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.
- 1957
- Collections - Artifact
1958 Edsel Bermuda Station Wagon Advertisement, "Dramatic Edsel Styling is Here to Stay"
With the postwar economy booming, Ford saw a need for a new automobile to fit between its low-priced Ford and mid-priced Mercury brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.
- 1958 Ford Edsel Advertisement, "Dramatic Edsel Styling Leads the Way in Distinction, in Beauty, in Value!" - With the postwar economy booming, Ford saw a need for a new automobile to fit between its low-priced Ford and mid-priced Mercury brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.
- 1957
- Collections - Artifact
1958 Ford Edsel Advertisement, "Dramatic Edsel Styling Leads the Way in Distinction, in Beauty, in Value!"
With the postwar economy booming, Ford saw a need for a new automobile to fit between its low-priced Ford and mid-priced Mercury brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.
- "This is the Edsel..." Sales Brochure for the 1958 Edsel - With the postwar economy booming, Ford saw a need for a new automobile to fit between its low-priced Ford and mid-priced Mercury brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.
- 1958
- Collections - Artifact
"This is the Edsel..." Sales Brochure for the 1958 Edsel
With the postwar economy booming, Ford saw a need for a new automobile to fit between its low-priced Ford and mid-priced Mercury brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.
- Dramatic Edsel Styling Leads the Way, 1958 - With the postwar economy booming, Ford saw a need for a new automobile to fit between its low-priced Ford and mid-priced Mercury brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.
- July 28, 1958
- Collections - Artifact
Dramatic Edsel Styling Leads the Way, 1958
With the postwar economy booming, Ford saw a need for a new automobile to fit between its low-priced Ford and mid-priced Mercury brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.
- 1958 Edsel Advertisement, "These Carriers with Covered Cars Are Headed in Your Direction" - Ford Motor Company introduced its new Edsel line of automobiles on September 4, 1957. Leading up to the big reveal, Ford stirred excitement with tantalizing magazine advertisements like this one. But an ill-timed recession and the Edsel's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.
- August 19, 1957
- Collections - Artifact
1958 Edsel Advertisement, "These Carriers with Covered Cars Are Headed in Your Direction"
Ford Motor Company introduced its new Edsel line of automobiles on September 4, 1957. Leading up to the big reveal, Ford stirred excitement with tantalizing magazine advertisements like this one. But an ill-timed recession and the Edsel's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.