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- 1967 Mercury Cougar Advertisement, "Felis Victorious" - The Mercury Cougar, an upscale "pony car" that fit neatly between Ford's basic Mustang and luxurious Thunderbird models, enjoyed a successful debut in the 1967 model year. <em>Motor Trend</em> magazine named Cougar its "Car of the Year," and total production for 1967 topped 150,000 units. The excitement surrounding Cougar brought a lot of new people into Lincoln-Mercury showrooms, too.
- 1967
- Collections - Artifact
1967 Mercury Cougar Advertisement, "Felis Victorious"
The Mercury Cougar, an upscale "pony car" that fit neatly between Ford's basic Mustang and luxurious Thunderbird models, enjoyed a successful debut in the 1967 model year. Motor Trend magazine named Cougar its "Car of the Year," and total production for 1967 topped 150,000 units. The excitement surrounding Cougar brought a lot of new people into Lincoln-Mercury showrooms, too.
- "Thinking Cockpits (They Think of You. They Think for You.)" Ford Motor Company Advertising Proof, 1967 - The 1967 Ford Galaxie 500 wasn't quite the marvel of artificial intelligence that this ad suggested. But the "Convenience Control Panel," with lights that warned the driver about low fuel, open doors and unbuckled seat belts, <em>was</em> a smart idea. Options shown here included the SelectShift transmission -- which could be operated automatically or manually -- and the 8-track-tape stereo system.
- 1967
- Collections - Artifact
"Thinking Cockpits (They Think of You. They Think for You.)" Ford Motor Company Advertising Proof, 1967
The 1967 Ford Galaxie 500 wasn't quite the marvel of artificial intelligence that this ad suggested. But the "Convenience Control Panel," with lights that warned the driver about low fuel, open doors and unbuckled seat belts, was a smart idea. Options shown here included the SelectShift transmission -- which could be operated automatically or manually -- and the 8-track-tape stereo system.
- "We Can't be There to Close Your Door... But We Can Do the Next Best Thing..." Ford Motor Company Advertising Proof, 1967 - For years it was a common belief among automakers that "safety didn't sell." Customers were more interested in performance and comfort than protection. In the 1960s, attitudes were changing. This 1967 ad from Ford promotes a warning light that alerts drivers when a car door isn't closed. It was one of several features designed to keep the vehicle's occupants safe.
- 1967
- Collections - Artifact
"We Can't be There to Close Your Door... But We Can Do the Next Best Thing..." Ford Motor Company Advertising Proof, 1967
For years it was a common belief among automakers that "safety didn't sell." Customers were more interested in performance and comfort than protection. In the 1960s, attitudes were changing. This 1967 ad from Ford promotes a warning light that alerts drivers when a car door isn't closed. It was one of several features designed to keep the vehicle's occupants safe.
- "For '67 It's Easy to See . . . Ford Has a Better Idea!" Ford Motor Company Advertising Proof, 1967 - By 1967, Ford Motor Company offered a full range of personal cars. Ford's Mustang offered sporty looks and numerous options at an attractive price. Ford's luxurious Thunderbird featured new styling and -- for the first time in 1967 -- an optional four-door sedan. Between the two cars came Mercury's Cougar, with sophisticated European-inspired styling that set it apart from competing "pony cars."
- 1967
- Collections - Artifact
"For '67 It's Easy to See . . . Ford Has a Better Idea!" Ford Motor Company Advertising Proof, 1967
By 1967, Ford Motor Company offered a full range of personal cars. Ford's Mustang offered sporty looks and numerous options at an attractive price. Ford's luxurious Thunderbird featured new styling and -- for the first time in 1967 -- an optional four-door sedan. Between the two cars came Mercury's Cougar, with sophisticated European-inspired styling that set it apart from competing "pony cars."
- "What's Got People Talking?" Ford Motor Company Advertising Proof, 1967 - Ford Motor Company appealed to several emotions in this 1967 advertisement. There's the siren call of youth answered by the Mustang; the maternal pride in a son who drives a prestigious Lincoln; the level-headed common sense in a station wagon that hauls children and cargo with equal ease; and the creature comfort of an 8-track-tape stereo system.
- 1967
- Collections - Artifact
"What's Got People Talking?" Ford Motor Company Advertising Proof, 1967
Ford Motor Company appealed to several emotions in this 1967 advertisement. There's the siren call of youth answered by the Mustang; the maternal pride in a son who drives a prestigious Lincoln; the level-headed common sense in a station wagon that hauls children and cargo with equal ease; and the creature comfort of an 8-track-tape stereo system.
- "We Can't be There to Fasten Johnny's Seatbelt before You Start... But We Can Do the Next Best Thing..." Ford Motor Company Advertising Proof, 1967 - For years it was a common belief among automakers that safety didn't sell. Customers were more interested in performance and comfort than protection. In the 1960s, attitudes were changing. This 1967 ad from Ford promoted a warning light that alerted drivers when a seat belt wasn't buckled. It was one of several features designed to keep the vehicle's occupants safe.
- 1967
- Collections - Artifact
"We Can't be There to Fasten Johnny's Seatbelt before You Start... But We Can Do the Next Best Thing..." Ford Motor Company Advertising Proof, 1967
For years it was a common belief among automakers that safety didn't sell. Customers were more interested in performance and comfort than protection. In the 1960s, attitudes were changing. This 1967 ad from Ford promoted a warning light that alerted drivers when a seat belt wasn't buckled. It was one of several features designed to keep the vehicle's occupants safe.
- 1967 Mercury Cougar Advertisement, "I Don't Care What Color it is, Get Me a Cougar," 1967 - Ford Motor Company, having invented the sporty "pony car" in 1964 with its wildly successful Mustang, introduced the Mercury Cougar in 1966. Just as the Mercury line was a step upmarket from Ford, Cougar was more upscale than Mustang. Exterior styling showed a European influence, while the interior featured bucket seats and a floor-mounted shifter. Cougar was a sales success.
- 1967
- Collections - Artifact
1967 Mercury Cougar Advertisement, "I Don't Care What Color it is, Get Me a Cougar," 1967
Ford Motor Company, having invented the sporty "pony car" in 1964 with its wildly successful Mustang, introduced the Mercury Cougar in 1966. Just as the Mercury line was a step upmarket from Ford, Cougar was more upscale than Mustang. Exterior styling showed a European influence, while the interior featured bucket seats and a floor-mounted shifter. Cougar was a sales success.
- "51 Things to See This Summer" Ford Motor Company Advertising Proof, 1967 -
- 1967
- Collections - Artifact
"51 Things to See This Summer" Ford Motor Company Advertising Proof, 1967
- "If They Start as Better Ideas, They Stay Better Ideas" Ford Motor Company Advertising Proof, 1967 -
- 1967
- Collections - Artifact
"If They Start as Better Ideas, They Stay Better Ideas" Ford Motor Company Advertising Proof, 1967
- "Why See a Marriage Counselor? Get a Select Shift." Ford Motor Company Advertising Proof, 1967 - The automatic transmission combined a fluid coupling with a planetary gearset to eliminate the driver's need to push a clutch pedal and shift gears. The convenience was offset somewhat by lower fuel economy due to slippage in the fluid coupling, and reduced control while driving downhill or in slick conditions. Ford's "Select Shift" transmission compromised between automatic and manual.
- 1967
- Collections - Artifact
"Why See a Marriage Counselor? Get a Select Shift." Ford Motor Company Advertising Proof, 1967
The automatic transmission combined a fluid coupling with a planetary gearset to eliminate the driver's need to push a clutch pedal and shift gears. The convenience was offset somewhat by lower fuel economy due to slippage in the fluid coupling, and reduced control while driving downhill or in slick conditions. Ford's "Select Shift" transmission compromised between automatic and manual.