1967 Mercury Cougar Advertisement, "I Don't Care What Color it is, Get Me a Cougar," 1967

01

Artifact Overview

Ford Motor Company, having invented the sporty "pony car" in 1964 with its wildly successful Mustang, introduced the Mercury Cougar in 1966. Just as the Mercury line was a step upmarket from Ford, Cougar was more upscale than Mustang. Exterior styling showed a European influence, while the interior featured bucket seats and a floor-mounted shifter. Cougar was a sales success.

Artifact Details

Artifact

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Subject Date

1967

Location

By Request in the Benson Ford Research Center

Object ID

64.167.19.565

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Lithography

Color

Black-and-white (Colors)

Dimensions

Height: 23.313 in
Width: 17.313 in