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- Holiday Inn "Great" Sign, circa 1960 - When the first Holiday Inns opened in 1952, guests at roadside hotels were mostly traveling families who couldn't always plan their stops ahead of time. This sign -- taller and flashier than some but not radically different from other blinking neon highway signs -- was designed to be spotted from the new interstates. As Holiday Inns multiplied, the sign became a message: "Turn here for a predictable, quality experience."
- circa 1960
- Collections - Artifact
Holiday Inn "Great" Sign, circa 1960
When the first Holiday Inns opened in 1952, guests at roadside hotels were mostly traveling families who couldn't always plan their stops ahead of time. This sign -- taller and flashier than some but not radically different from other blinking neon highway signs -- was designed to be spotted from the new interstates. As Holiday Inns multiplied, the sign became a message: "Turn here for a predictable, quality experience."