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- Letter from Wetmore Hodges to Edsel Ford regarding Ford's 1924 Institutional Message Advertising Campaign, April 12, 1924 - In 1924-25 the Ford Motor Company ran a series of sixteen "institutional" advertisements in the <EM>Saturday Evening Post</EM> and <EM>Country Gentleman</EM> magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
- September 07, 1923
- Collections - Artifact
Letter from Wetmore Hodges to Edsel Ford regarding Ford's 1924 Institutional Message Advertising Campaign, April 12, 1924
In 1924-25 the Ford Motor Company ran a series of sixteen "institutional" advertisements in the Saturday Evening Post and Country Gentleman magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.