Letter from Wetmore Hodges to Edsel Ford regarding Ford's 1924 Institutional Message Advertising Campaign, April 12, 1924
THF95568 / Letter from Wetmore Hodges to Edsel Ford regarding Ford's 1924 Institutional Message Advertising Campaign, April 12, 1924 / page 1
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Artifact Overview
In 1924-25 the Ford Motor Company ran a series of sixteen "institutional" advertisements in the Saturday Evening Post and Country Gentleman magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
Artifact Details
Artifact
Letter (Correspondence)
Date Made
07 September 1923
Place of Creation
Creator Notes
Written by Wetmore Hodges of American Radiator Company, New York, New York
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.572.8
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Typewriting
Color
Black-and-white (Colors)
Dimensions
Height: 11 in
Width: 8.5 in
Keywords |
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