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- Rambler Nameplate, 1965 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1965
- Collections - Artifact
Rambler Nameplate, 1965
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- American Motors Emblem, 1970-1971 - Nash-Kelvinator and Hudson merged in 1954 to form American Motors Corporation (AMC). Though smaller than the Detroit Three, AMC proved to be nimble, introducing fresh designs under chief stylist Dick Teague. In 1970 the company acquired Kaiser Jeep, gaining the valuable Jeep brand, and in 1978 it partnered with France's Renault. AMC was ultimately purchased by Chrysler Corporation in 1987.
- 1970-1971
- Collections - Artifact
American Motors Emblem, 1970-1971
Nash-Kelvinator and Hudson merged in 1954 to form American Motors Corporation (AMC). Though smaller than the Detroit Three, AMC proved to be nimble, introducing fresh designs under chief stylist Dick Teague. In 1970 the company acquired Kaiser Jeep, gaining the valuable Jeep brand, and in 1978 it partnered with France's Renault. AMC was ultimately purchased by Chrysler Corporation in 1987.
- Rambler Cross Country Nameplate, circa 1965 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- circa 1965
- Collections - Artifact
Rambler Cross Country Nameplate, circa 1965
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- AMC Eagle Nameplate, circa 1983 - AMC introduced the Eagle for 1980. The compact, four-wheel-drive car was unlike anything else on American roads at the time, and it's now viewed as a forerunner of the crossover vehicle segment. AMC touted the Eagle's car-like comfort and all-weather abilities. Nearly 200,000 Eagles were sold before Chrysler -- which purchased AMC in 1987 -- discontinued it in the 1988 model year.
- circa 1983
- Collections - Artifact
AMC Eagle Nameplate, circa 1983
AMC introduced the Eagle for 1980. The compact, four-wheel-drive car was unlike anything else on American roads at the time, and it's now viewed as a forerunner of the crossover vehicle segment. AMC touted the Eagle's car-like comfort and all-weather abilities. Nearly 200,000 Eagles were sold before Chrysler -- which purchased AMC in 1987 -- discontinued it in the 1988 model year.
- Rambler Cross Country Nameplate, circa 1961 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1961
- Collections - Artifact
Rambler Cross Country Nameplate, circa 1961
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.