American Motors Emblem, 1970-1971
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Artifact Overview
Nash-Kelvinator and Hudson merged in 1954 to form American Motors Corporation (AMC). Though smaller than the Detroit Three, AMC proved to be nimble, introducing fresh designs under chief stylist Dick Teague. In 1970 the company acquired Kaiser Jeep, gaining the valuable Jeep brand, and in 1978 it partnered with France's Renault. AMC was ultimately purchased by Chrysler Corporation in 1987.
Artifact Details
Artifact
Badge
Date Made
1970-1971
Creators
Creator Notes
Made for American Motors Corporation.
Location
at Henry Ford Museum in Driving America
Object ID
2011.293.1
Credit
From the Collections of The Henry Ford.
Material
Metal
Enamel (Fused coating)
Color
Ivory (Color)
Blue
Red
Black (Color)
Silver (Color)
Dimensions
Height : 1.125 in
Width: 1.125 in
Inscriptions
Obverse: AMERICAN / MOTORS
Keywords |
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Related Content
SetJeep
- 29 Artifacts
From wartime, to worktime, to playtime, the Jeep has done it all. It's been dressed up, stripped down, reimagined, and retro-styled, but it's never lost its appeal. Yet the Jeep is also an automotive paradox. It’s a timeless design that’s routinely updated, a rugged off-road vehicle refined for highway cruising, and a free-spirited brand coveted and controlled by corporate owners. Above all else, the Jeep is an American original.