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- Can Label, "Spring Maid Brand Cut Green Beans," 1904-1958 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Spring Maid Brand Cut Green Beans, helped catch the attention of potential customers - hopefully encouraging them to purchase the company's product rather than that of a competitor.
- 1904-1958
- Collections - Artifact
Can Label, "Spring Maid Brand Cut Green Beans," 1904-1958
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Spring Maid Brand Cut Green Beans, helped catch the attention of potential customers - hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Crate Label, "Sweetheart Brand Beans," circa 1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Sweetheart Brand Beans, were created to attract grocers purchasing goods from wholesale markets.
- circa 1930
- Collections - Artifact
Crate Label, "Sweetheart Brand Beans," circa 1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Sweetheart Brand Beans, were created to attract grocers purchasing goods from wholesale markets.
- "The Sun-Kissed Flavor of Old Gardens," Heinz Company Advertisement, March 8, 1930 - This two-page tear sheet advertising layout was created to be published in the Saturday Evening Post on March 8, 1930. The advertisement describes how old ways of cooking were painstaking and time consuming, whereas Heinz products exhibit the same great taste of old recipes without all the hassle.
- March 08, 1930
- Collections - Artifact
"The Sun-Kissed Flavor of Old Gardens," Heinz Company Advertisement, March 8, 1930
This two-page tear sheet advertising layout was created to be published in the Saturday Evening Post on March 8, 1930. The advertisement describes how old ways of cooking were painstaking and time consuming, whereas Heinz products exhibit the same great taste of old recipes without all the hassle.
- Layout for Heinz Baked Beans Advertising Using Webster's Dictionary, 1925 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Advertising layouts were a step in the marketing process where the drawing, size, color, and arrangement were taken into consideration before the final advertisement was created. This layout shows an advertisement for Heinz Baked Beans.
- 1925
- Collections - Artifact
Layout for Heinz Baked Beans Advertising Using Webster's Dictionary, 1925
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Advertising layouts were a step in the marketing process where the drawing, size, color, and arrangement were taken into consideration before the final advertisement was created. This layout shows an advertisement for Heinz Baked Beans.
- Bean Field in Michigan, circa 1925 - Entrepreneur H.J. Heinz recognized that producing high-quality products began with growing the best ingredients. He managed every aspect of the process from seed selection to harvest to ensure that only the best ingredients became Heinz pickled foods, preserves, and condiments. This photograph shows a bean field where beans for Heinz products were grown.
- circa 1925
- Collections - Artifact
Bean Field in Michigan, circa 1925
Entrepreneur H.J. Heinz recognized that producing high-quality products began with growing the best ingredients. He managed every aspect of the process from seed selection to harvest to ensure that only the best ingredients became Heinz pickled foods, preserves, and condiments. This photograph shows a bean field where beans for Heinz products were grown.
- Drawing of a Woman Serving Heinz Baked Beans to Her Family, circa 1920 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Product marketing strongly targeted housewives and women, assuring them that Heinz products were superior. These advertisements, like the one seen here, typically featured a woman purchasing, preparing, cooking, or serving Heinz products to their families.
- circa 1920
- Collections - Artifact
Drawing of a Woman Serving Heinz Baked Beans to Her Family, circa 1920
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Product marketing strongly targeted housewives and women, assuring them that Heinz products were superior. These advertisements, like the one seen here, typically featured a woman purchasing, preparing, cooking, or serving Heinz products to their families.
- Employees Wrapping Cans of Baked Beans, H. J. Heinz Company Main Plant, Pittsburgh, Pennsylvania, circa 1905 - Before complete mechanization of the manufacturing process, many tasks at the Heinz factory were done by hand. The H. J. Heinz Company documented the many departments of the manufacturing process through photographs. This photograph shows female employees wrapping cans of baked beans, readying them to be packed and shipped.
- circa 1905
- Collections - Artifact
Employees Wrapping Cans of Baked Beans, H. J. Heinz Company Main Plant, Pittsburgh, Pennsylvania, circa 1905
Before complete mechanization of the manufacturing process, many tasks at the Heinz factory were done by hand. The H. J. Heinz Company documented the many departments of the manufacturing process through photographs. This photograph shows female employees wrapping cans of baked beans, readying them to be packed and shipped.
- Advertising Layout Photograph of Employees Filling Tins with Heinz Oven-Baked Beans, November 14, 1921 - Before complete mechanization of the manufacturing process, many tasks at the Heinz factory were done by hand. Photographs of this process were often taken and then modified for advertising and publications. Pictured here are employees filling tins of oven-baked beans.
- November 14, 1921
- Collections - Artifact
Advertising Layout Photograph of Employees Filling Tins with Heinz Oven-Baked Beans, November 14, 1921
Before complete mechanization of the manufacturing process, many tasks at the Heinz factory were done by hand. Photographs of this process were often taken and then modified for advertising and publications. Pictured here are employees filling tins of oven-baked beans.
- Advertising Layout Photograph of Heinz Taste Testing Room, circa 1915 - Photographs of the H.J. Heinz factory -- including buildings, employees, transportation methods, and the manufacturing process -- were often taken and then modified for advertising and publications. This advertising layout features a modified photograph of the Heinz taste-testing room where products are tested to ensure a consistent taste and quality.
- circa 1915
- Collections - Artifact
Advertising Layout Photograph of Heinz Taste Testing Room, circa 1915
Photographs of the H.J. Heinz factory -- including buildings, employees, transportation methods, and the manufacturing process -- were often taken and then modified for advertising and publications. This advertising layout features a modified photograph of the Heinz taste-testing room where products are tested to ensure a consistent taste and quality.
- Advertising Layout Photograph of Employees Sorting Beans for Heinz Products, circa 1915 - Before complete mechanization of the manufacturing process, many tasks at the Heinz factory were done by hand. Photographs of this process were often taken and then modified for advertising and publications. Pictured here are employees sorting baked beans.
- circa 1915
- Collections - Artifact
Advertising Layout Photograph of Employees Sorting Beans for Heinz Products, circa 1915
Before complete mechanization of the manufacturing process, many tasks at the Heinz factory were done by hand. Photographs of this process were often taken and then modified for advertising and publications. Pictured here are employees sorting baked beans.