Our systems will undergo scheduled maintenance today, May 18, beginning at 5 p.m.

During this time, you may experience brief interruptions on the site. Thank you for your patience and understanding.

Crate Label, "Sweetheart Brand Beans," circa 1930

THF293947 / Crate Label, "Sweetheart Brand Beans," circa 1930
01

Artifact Overview

In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Sweetheart Brand Beans, were created to attract grocers purchasing goods from wholesale markets.

Artifact Details

Artifact

Crate label

Date Made

circa 1930

Location

Not on exhibit to the public.

Object ID

72.177.1989

Credit

From the Collections of The Henry Ford. Gift of Almena Gray Wilde.

Material

Paper (Fiber product)

Technique

Lithography
Printing (Process)

Color

Black (Color)
Cream (Color)
Gold (Color)

Dimensions

Height: 3.75 in
Width: 3.5 in

02

Related Content

  • A virtual museum exhibit
    article

    Exploring Entrepreneurship, Virtually: The Henry Ford's Sagan

      Learn about a virtual experience that The Henry Ford created in partnership with Saganworks, a tech startup from Ann Arbor, Michigan, to highlight entrepreneurial stories and collections.
    • Crate Label, “Orchard Brand Pears,” circa 1920 THF293065
      article

      Unpacking the History of Labels

        Discover the vibrant history of labels, from fruit crates to canned foods, in our early 20th-century collection. Read more now from The Henry Ford!