Search
- Pontiac Bonneville Nameplate, circa 1990 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- circa 1990
- Collections - Artifact
Pontiac Bonneville Nameplate, circa 1990
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- Pontiac, It's All Pontiac on a New Wide-Track, 1961 - Pontiac's big news for 1961 was its introduction of the Tempest, an all-new compact car with a base four-cylinder engine. All Pontiac models that year received "split" grilles -- a longtime brand hallmark. The company continued to promote its Wide-Track design, which produced an aggressive look that set Pontiac apart from its competitors.
- 1961
- Collections - Artifact
Pontiac, It's All Pontiac on a New Wide-Track, 1961
Pontiac's big news for 1961 was its introduction of the Tempest, an all-new compact car with a base four-cylinder engine. All Pontiac models that year received "split" grilles -- a longtime brand hallmark. The company continued to promote its Wide-Track design, which produced an aggressive look that set Pontiac apart from its competitors.