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- Advertisement for Buick Roadmaster, "It Makes You Feel Like the Man You Are," 1954 - Buick played heavily on buyers' emotions with this advertisement for its 1954 Roadmaster. The ad included a curious metric, noting that Roadmaster "sells for the lowest price-per-pound in the fine-car field." The two-door hardtop coupe pictured in the ad was priced at $3,373 and weighed 4,215 pounds. That's 80 cents per pound!
- July 10, 1954
- Collections - Artifact
Advertisement for Buick Roadmaster, "It Makes You Feel Like the Man You Are," 1954
Buick played heavily on buyers' emotions with this advertisement for its 1954 Roadmaster. The ad included a curious metric, noting that Roadmaster "sells for the lowest price-per-pound in the fine-car field." The two-door hardtop coupe pictured in the ad was priced at $3,373 and weighed 4,215 pounds. That's 80 cents per pound!
- 1992 Buick LeSabre Ad, "Safety is Standard Equipment" - When safety sells, auto manufacturers incorporate new safety feature and trumpet their successes. This ad for the 1993 Buick LeSabre highlighted the car's standard equipment that keeps drivers and passengers safe.
- 1992
- Collections - Artifact
1992 Buick LeSabre Ad, "Safety is Standard Equipment"
When safety sells, auto manufacturers incorporate new safety feature and trumpet their successes. This ad for the 1993 Buick LeSabre highlighted the car's standard equipment that keeps drivers and passengers safe.
- 1950 Buick Roadmaster Sedan - The Roadmaster, introduced in 1936, became Buick's premier model, with a larger engine and a finer interior. "Venti-Ports" -- the rectangular holes on the hood -- debuted for 1949. Though they served no practical purpose, they suggested exhaust ports on a fighter plane and quickly became a Buick trademark. Initially, Roadmasters boasted four Venti-Ports per side while lesser Buicks had just three.
- 1950
- Collections - Artifact
1950 Buick Roadmaster Sedan
The Roadmaster, introduced in 1936, became Buick's premier model, with a larger engine and a finer interior. "Venti-Ports" -- the rectangular holes on the hood -- debuted for 1949. Though they served no practical purpose, they suggested exhaust ports on a fighter plane and quickly became a Buick trademark. Initially, Roadmasters boasted four Venti-Ports per side while lesser Buicks had just three.
- 1910 Buick Model 10 Toy Tonneau - Buick prospered under Billy Durant's leadership, and in 1908 it became the cornerstone of his General Motors empire. Buick's Model 10 competed with Ford's Model T. At around $1,000, the Model 10's price tag compared favorably with the $900 starting price for a Model T. Buick built 27,377 cars for 1910, second only to Ford's production of 34,070.
- 1910
- Collections - Artifact
1910 Buick Model 10 Toy Tonneau
Buick prospered under Billy Durant's leadership, and in 1908 it became the cornerstone of his General Motors empire. Buick's Model 10 competed with Ford's Model T. At around $1,000, the Model 10's price tag compared favorably with the $900 starting price for a Model T. Buick built 27,377 cars for 1910, second only to Ford's production of 34,070.
- GM Motorama Commemorative Medallion, 1954 - From 1949 to 1961, General Motors hosted a series of semi-regular shows spotlighting futuristic concept cars and aspirational production cars. In 1953, the event was named Motorama and transformed into a traveling show that toured major cities around the United States. Motorama also showcased products from GM subsidiaries, like the "kitchen of the future" equipped with Frigidaire appliances.
- 1954
- Collections - Artifact
GM Motorama Commemorative Medallion, 1954
From 1949 to 1961, General Motors hosted a series of semi-regular shows spotlighting futuristic concept cars and aspirational production cars. In 1953, the event was named Motorama and transformed into a traveling show that toured major cities around the United States. Motorama also showcased products from GM subsidiaries, like the "kitchen of the future" equipped with Frigidaire appliances.
- "The Buick Buyer's Guide. 1986" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1986
- Collections - Artifact
"The Buick Buyer's Guide. 1986"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- Buick Race Car Driven by Charles Basle in the 1911 Indianapolis 500 Race, Photograph Taken by Henry Ford - Indianapolis Motor Speedway opened in 1909 with multiple races each season. In 1911, track promoters decided instead to host just one spectacular event each Memorial Day. The inaugural Indianapolis 500-Mile Race, with $27,500 in prizes, drew 40 qualifying cars and 80,000 spectators. Ray Harroun won with the yellow #32 Marmon Wasp, and the Indianapolis 500 became an American institution.
- 1911
- Collections - Artifact
Buick Race Car Driven by Charles Basle in the 1911 Indianapolis 500 Race, Photograph Taken by Henry Ford
Indianapolis Motor Speedway opened in 1909 with multiple races each season. In 1911, track promoters decided instead to host just one spectacular event each Memorial Day. The inaugural Indianapolis 500-Mile Race, with $27,500 in prizes, drew 40 qualifying cars and 80,000 spectators. Ray Harroun won with the yellow #32 Marmon Wasp, and the Indianapolis 500 became an American institution.
- Olive Schultz at the Wheel of a Buick Automobile with Other Suffragists Prior to the New York to Washington, D.C. Suffrage Hike, 1913 - In 1913, National American Woman Suffrage Association (NAWSA) activist Rosalie Jones led a well-publicized hike from New York City to Washington, D.C. Jones's "army" of suffragists hiked more than 200 miles in 20 days, distributing literature and delivering speeches along the way. Olive Schultz piloted the group's scout vehicle. Reaching Washington on March 3, the hikers joined thousands of demonstrators in a NAWSA-organized suffrage procession.
- 1913
- Collections - Artifact
Olive Schultz at the Wheel of a Buick Automobile with Other Suffragists Prior to the New York to Washington, D.C. Suffrage Hike, 1913
In 1913, National American Woman Suffrage Association (NAWSA) activist Rosalie Jones led a well-publicized hike from New York City to Washington, D.C. Jones's "army" of suffragists hiked more than 200 miles in 20 days, distributing literature and delivering speeches along the way. Olive Schultz piloted the group's scout vehicle. Reaching Washington on March 3, the hikers joined thousands of demonstrators in a NAWSA-organized suffrage procession.
- Ford Sales Brochure, "Quick Facts about the 1968 Cars" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1968
- Collections - Artifact
Ford Sales Brochure, "Quick Facts about the 1968 Cars"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- Mr. & Mrs. Henry Austin Clark, Jr. in 1910 Buick Model 10 at Long Island Automotive Museum, June 29, 1956 - Henry Austin Clark, Jr., collected more than 200 cars, trucks and firefighting vehicles throughout his lifetime. Many were displayed in the Long Island Automotive Museum, which he operated from 1948 to 1980. Clark's 1910 Buick Model 10 Toy Tonneau was restored by Charles Chayne, chief engineer at Buick from 1936 to 1951.
- June 29, 1956
- Collections - Artifact
Mr. & Mrs. Henry Austin Clark, Jr. in 1910 Buick Model 10 at Long Island Automotive Museum, June 29, 1956
Henry Austin Clark, Jr., collected more than 200 cars, trucks and firefighting vehicles throughout his lifetime. Many were displayed in the Long Island Automotive Museum, which he operated from 1948 to 1980. Clark's 1910 Buick Model 10 Toy Tonneau was restored by Charles Chayne, chief engineer at Buick from 1936 to 1951.