1992 Buick LeSabre Ad, "Safety is Standard Equipment"
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Artifact Overview
When safety sells, auto manufacturers incorporate new safety feature and trumpet their successes. This ad for the 1993 Buick LeSabre highlighted the car's standard equipment that keeps drivers and passengers safe.
Artifact Details
Artifact
Advertisement
Date Made
1992
Subject Date
1992
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.34.2
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Color
Multicolored
Dimensions
Height: 10.875 in
Width: 8.875 in
Inscriptions
Printed upper left corner:
LE SABRE / Safety Is / Standard Equipment
Descriptive paragraph under image includes:
With the 1993 LeSabre, / safety isn't an afterthought. / It's a quality designed right in from the start. ...an array of accident-avoidance features. ...
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Related Content
SetSafety
- 31 Artifacts
Popular Science provided information about scientific and technological advancements. In the early 1900s articles about the automobile -- and its driver -- became commonplace in the monthly's pages. Editors included a series of articles on automobile safety in this April 1946 issue. In one article, readers could test their knowledge of safe driving.