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- Advertising Layout for Heinz "57" Varieties, circa 1925 - The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.
- circa 1925
- Collections - Artifact
Advertising Layout for Heinz "57" Varieties, circa 1925
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.
- 1942 Mack Model DEIS Truck Delivering Sharpless Ice Cream, Allentown, Pennsylvania - By the 1940s, refrigerated trucks were transporting pre-packaged ice cream to retail outlets across the country. In this 1942 photograph, a truck stands ready to transport cartons of Sharpless Ice Cream from the plant in Allentown, Pennsylvania. The billboard above points out how the ice cream carton's "Tray Pac" design conveniently fit into the freezer compartment of a home refrigerator.
- February 01, 1942
- Collections - Artifact
1942 Mack Model DEIS Truck Delivering Sharpless Ice Cream, Allentown, Pennsylvania
By the 1940s, refrigerated trucks were transporting pre-packaged ice cream to retail outlets across the country. In this 1942 photograph, a truck stands ready to transport cartons of Sharpless Ice Cream from the plant in Allentown, Pennsylvania. The billboard above points out how the ice cream carton's "Tray Pac" design conveniently fit into the freezer compartment of a home refrigerator.
- Pastoor's Market Store Floor Display of Heinz Products, Grand Rapids, Michigan, circa 1930 - H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- circa 1930
- Collections - Artifact
Pastoor's Market Store Floor Display of Heinz Products, Grand Rapids, Michigan, circa 1930
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- Kansas City Branch Display Room of Heinz Products, Kansas City, Missouri, circa 1929 - The H. J. Heinz Company was at the forefront of creative marketing in the manufactured food industry. Its comprehensive advertising strategy included elaborate product displays in local grocery stores where shoppers were greeted with colorful posters and meticulously designed arrangements of canned and jarred products. This photograph shows an example of such product displays featured at the Kansas City Branch office.
- May 07, 1929
- Collections - Artifact
Kansas City Branch Display Room of Heinz Products, Kansas City, Missouri, circa 1929
The H. J. Heinz Company was at the forefront of creative marketing in the manufactured food industry. Its comprehensive advertising strategy included elaborate product displays in local grocery stores where shoppers were greeted with colorful posters and meticulously designed arrangements of canned and jarred products. This photograph shows an example of such product displays featured at the Kansas City Branch office.
- Streetcar Advertising Poster for Heinz Peanut Butter, circa 1925 - Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Peanut Butter to passengers riding in a streetcar.
- circa 1925
- Collections - Artifact
Streetcar Advertising Poster for Heinz Peanut Butter, circa 1925
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Peanut Butter to passengers riding in a streetcar.
- Heinz Product Display Room at the Kansas City Branch, H. J. Heinz Company, Kansas City, Missouri, circa 1930 - The H. J. Heinz Company was at the forefront of creative marketing in the manufactured food industry. Its comprehensive advertising strategy included elaborate product displays in local grocery stores where shoppers were greeted with colorful posters and meticulously designed arrangements of canned and jarred products. This photograph shows an example of such product displays featured at the Kansas City Branch office.
- circa 1930
- Collections - Artifact
Heinz Product Display Room at the Kansas City Branch, H. J. Heinz Company, Kansas City, Missouri, circa 1930
The H. J. Heinz Company was at the forefront of creative marketing in the manufactured food industry. Its comprehensive advertising strategy included elaborate product displays in local grocery stores where shoppers were greeted with colorful posters and meticulously designed arrangements of canned and jarred products. This photograph shows an example of such product displays featured at the Kansas City Branch office.
- The Great Atlantic & Pacific Tea Company Grocery Store Display of Heinz Products, Toledo, Ohio, 1929 - Heinz developed a strong corporate image and aggressively kept the company name and trademark in front of the public. The company's sales force was trained to draw attention to the product line through in-store promotions and consumer taste tests. The promotion pictured here, in a Toledo, Ohio, A&P store, sold 1630 items.
- April 29, 1929
- Collections - Artifact
The Great Atlantic & Pacific Tea Company Grocery Store Display of Heinz Products, Toledo, Ohio, 1929
Heinz developed a strong corporate image and aggressively kept the company name and trademark in front of the public. The company's sales force was trained to draw attention to the product line through in-store promotions and consumer taste tests. The promotion pictured here, in a Toledo, Ohio, A&P store, sold 1630 items.
- Menu-Insert Card, "Oh Boy, Here's How! Fresh... Strawberry Short Cake Topped with Whipped Cream," 1950-1970 - Diner owners provided additional meal options for customers with menu cards like this one. While customers could order from the standard menu, this card's snappy graphics and alluring price offered an easy culinary decision. Owners could also update their specials daily, changing out yesterday's cards for ones touting the meal planned for today.
- 1950-1970
- Collections - Artifact
Menu-Insert Card, "Oh Boy, Here's How! Fresh... Strawberry Short Cake Topped with Whipped Cream," 1950-1970
Diner owners provided additional meal options for customers with menu cards like this one. While customers could order from the standard menu, this card's snappy graphics and alluring price offered an easy culinary decision. Owners could also update their specials daily, changing out yesterday's cards for ones touting the meal planned for today.
- Recipe Booklet, "Campbell's Soups," 1935 - The company that would eventually be known as Campbell's Soup Company began in 1869, canning tomatoes, vegetables, and preserves, among other products. Co-founder Joseph Campbell soon partnered with Arthur Dorrance, whose nephew, J.T., introduced the idea for condensed soup upon joining the company in 1897. Since then, Campbell's soups have become a versatile food, served as a meal or included in a variety of dishes.
- 1935
- Collections - Artifact
Recipe Booklet, "Campbell's Soups," 1935
The company that would eventually be known as Campbell's Soup Company began in 1869, canning tomatoes, vegetables, and preserves, among other products. Co-founder Joseph Campbell soon partnered with Arthur Dorrance, whose nephew, J.T., introduced the idea for condensed soup upon joining the company in 1897. Since then, Campbell's soups have become a versatile food, served as a meal or included in a variety of dishes.
- Grocery Store Floor Display of Heinz Products and Baby Food, circa 1930 - The H.J. Heinz Company employed a robust, well-trained sales force to work directly with grocery stores throughout the country. After securing a store's business, Heinz salesmen visited regularly to introduce new products, clear expired or otherwise unsaleable merchandise, and create product displays. These neat, orderly presentations caught shoppers' attention and helped reinforce the notion that Heinz products were of consistent, high quality.
- circa 1930
- Collections - Artifact
Grocery Store Floor Display of Heinz Products and Baby Food, circa 1930
The H.J. Heinz Company employed a robust, well-trained sales force to work directly with grocery stores throughout the country. After securing a store's business, Heinz salesmen visited regularly to introduce new products, clear expired or otherwise unsaleable merchandise, and create product displays. These neat, orderly presentations caught shoppers' attention and helped reinforce the notion that Heinz products were of consistent, high quality.