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- Everlast "Forged" Coaster, 1947-1950 - In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.
- 1947-1950
- Collections - Artifact
Everlast "Forged" Coaster, 1947-1950
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.
- Everlast Aluminum Advertisement, "Yours from Everlast, the Finest--Bar None!," 1947 - In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This advertisement for Everlast aluminum hostess accessories features a portable bar, ice preserver, and coaster set.
- 1947
- Collections - Artifact
Everlast Aluminum Advertisement, "Yours from Everlast, the Finest--Bar None!," 1947
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This advertisement for Everlast aluminum hostess accessories features a portable bar, ice preserver, and coaster set.
- Coaster Set Model - Starting in the early 1980s--and already established as an internationally recognized architect--Michael Graves began to pursue a parallel career as a product designer. Over the following three and a half decades he and his collaborators designed everything from humble household goods to limited edition luxury items for clients as diverse as Steuben, Alessi, Target, J. C. Penney, and Disney.
- Collections - Artifact
Coaster Set Model
Starting in the early 1980s--and already established as an internationally recognized architect--Michael Graves began to pursue a parallel career as a product designer. Over the following three and a half decades he and his collaborators designed everything from humble household goods to limited edition luxury items for clients as diverse as Steuben, Alessi, Target, J. C. Penney, and Disney.
- Pontiac "The Perfect Choice" Coaster, 1937 - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Pontiac added its logo to this pressed-paper drink coaster in 1937. This throwaway promotional item provided company exposure for little investment.
- 1937
- Collections - Artifact
Pontiac "The Perfect Choice" Coaster, 1937
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Pontiac added its logo to this pressed-paper drink coaster in 1937. This throwaway promotional item provided company exposure for little investment.
- Shell Coaster, 1934-1939 - The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity in America. Shell advertised its fuels and motor oils with promotional giveaways like buttons, coasters, and hang tags.
- 1934-1939
- Collections - Artifact
Shell Coaster, 1934-1939
The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity in America. Shell advertised its fuels and motor oils with promotional giveaways like buttons, coasters, and hang tags.
- Shell Coaster, 1934-1939 - The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity in America. Shell advertised its fuels and motor oils with promotional giveaways like buttons, coasters, and hang tags.
- 1934-1939
- Collections - Artifact
Shell Coaster, 1934-1939
The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity in America. Shell advertised its fuels and motor oils with promotional giveaways like buttons, coasters, and hang tags.
- Everlast "Bali Bamboo" Coasters, 1948-1959 - In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. Everlast's most successful line, "Bali Bamboo," was a direct result of America's fascination with the South Pacific following World War II.
- 1948-1959
- Collections - Artifact
Everlast "Bali Bamboo" Coasters, 1948-1959
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. Everlast's most successful line, "Bali Bamboo," was a direct result of America's fascination with the South Pacific following World War II.
- Everlast "Forged All Over Daisy" Coasters, 1947-1957 - In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.
- 1947-1957
- Collections - Artifact
Everlast "Forged All Over Daisy" Coasters, 1947-1957
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.
- Cork Coaster Set, 2010 - Starting in the early 1980s--and already established as an internationally recognized architect--Michael Graves began to pursue a parallel career as a product designer. Over the following three and a half decades he and his collaborators designed everything from humble household goods to limited edition luxury items for clients as diverse as Steuben, Alessi, Target, J. C. Penney, and Disney.
- 2010
- Collections - Artifact
Cork Coaster Set, 2010
Starting in the early 1980s--and already established as an internationally recognized architect--Michael Graves began to pursue a parallel career as a product designer. Over the following three and a half decades he and his collaborators designed everything from humble household goods to limited edition luxury items for clients as diverse as Steuben, Alessi, Target, J. C. Penney, and Disney.
- New York World's Fair Coasters, 1964-1965 - People collect objects that provide a lasting remembrance of the places they have visited. Most objects will be purchased as souvenirs from gift shops or stores. Others may be found in the daily course of living and usually cost nothing to the collector. These disposable, paper coasters were used at the 1964-65 New York World's Fair.
- 1964-1965
- Collections - Artifact
New York World's Fair Coasters, 1964-1965
People collect objects that provide a lasting remembrance of the places they have visited. Most objects will be purchased as souvenirs from gift shops or stores. Others may be found in the daily course of living and usually cost nothing to the collector. These disposable, paper coasters were used at the 1964-65 New York World's Fair.