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- 1956 DeSoto Ad, "Designed for the Super-Highway Age" - American roads and turnpikes of the 1950s and the future interstate highway system needed an automobile "designed for the super-highway age." This advertisement claimed that the 1956 DeSoto had the forward look and design needed for America's driving future.
- October 01, 1955
- Collections - Artifact
1956 DeSoto Ad, "Designed for the Super-Highway Age"
American roads and turnpikes of the 1950s and the future interstate highway system needed an automobile "designed for the super-highway age." This advertisement claimed that the 1956 DeSoto had the forward look and design needed for America's driving future.
- 1934 DeSoto Airflow Sedan - The Airflow offers a cautionary tale: incredibly well-engineered, with a shape developed using wind tunnel tests and an interior that incorporated new and durable material -- its sales were hugely disappointing. The design was too advanced for the public, at a time when the market was strained. However, its influence on the <em>style</em> of other cars began to appear almost immediately.
- 1934
- Collections - Artifact
1934 DeSoto Airflow Sedan
The Airflow offers a cautionary tale: incredibly well-engineered, with a shape developed using wind tunnel tests and an interior that incorporated new and durable material -- its sales were hugely disappointing. The design was too advanced for the public, at a time when the market was strained. However, its influence on the style of other cars began to appear almost immediately.
- 1957 DeSoto Fireflite Advertisement, "This Baby Can Flick its Tail at Anything on the Road!" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- February 18, 1957
- Collections - Artifact
1957 DeSoto Fireflite Advertisement, "This Baby Can Flick its Tail at Anything on the Road!"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- DeSoto Automobile Emblem, 1925-1935 - Chrysler launched its DeSoto division in 1928. Customers bought more than 80,000 DeSoto cars in that first year -- a sales record for a new brand at the time. Chrysler positioned DeSoto between its low-price Plymouth and upscale Chrysler nameplates. DeSoto sales experienced a sharp decline in the late 1950s, and Chrysler closed the brand after the 1961 model year.
- 1925-1935
- Collections - Artifact
DeSoto Automobile Emblem, 1925-1935
Chrysler launched its DeSoto division in 1928. Customers bought more than 80,000 DeSoto cars in that first year -- a sales record for a new brand at the time. Chrysler positioned DeSoto between its low-price Plymouth and upscale Chrysler nameplates. DeSoto sales experienced a sharp decline in the late 1950s, and Chrysler closed the brand after the 1961 model year.
- 1957 De Soto Fireflite Hardtop - De Soto appealed to drivers who desired the cutting edge of technology. Soaring fins and an airy roof suggested military jet fighters. Pushbuttons replaced old-fashioned transmission levers. And De Sotos were powerful -- perfect for the new high-speed, four-lane turnpikes and the newly funded interstate highway system.
- 1957
- Collections - Artifact
1957 De Soto Fireflite Hardtop
De Soto appealed to drivers who desired the cutting edge of technology. Soaring fins and an airy roof suggested military jet fighters. Pushbuttons replaced old-fashioned transmission levers. And De Sotos were powerful -- perfect for the new high-speed, four-lane turnpikes and the newly funded interstate highway system.