1956 DeSoto Ad, "Designed for the Super-Highway Age"
01
Artifact Overview
American roads and turnpikes of the 1950s and the future interstate highway system needed an automobile "designed for the super-highway age." This advertisement claimed that the 1956 DeSoto had the forward look and design needed for America's driving future.
Artifact Details
Artifact
Advertisement
Date Made
October 1955
Subject Date
1956
Creator Notes
Made for the Chrysler Corporation, DeSoto Division
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
91.303.529
Credit
From the Collections of The Henry Ford. Gift of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 11.125 in
Width: 8.125 in
Inscriptions
Text at top of image: Announcing... the forward look DESOTO for 1956 / designed for the super-highway age
Printed under image: De Soto Fireflite Sportsman
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