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- 1978 Dodge Omni Sedan - This little car was a reaction to the high gasoline prices brought on by the 1973 Arab oil embargo and the new fuel economy standards passed by Congress in 1975. It, and its twin the Plymouth Horizon, were the first American cars to adopt a front-wheel-drive, hatchback configuration that was common in Europe. <em>Motor Trend</em> magazine named them "Car of the Year."
- 1978
- Collections - Artifact
1978 Dodge Omni Sedan
This little car was a reaction to the high gasoline prices brought on by the 1973 Arab oil embargo and the new fuel economy standards passed by Congress in 1975. It, and its twin the Plymouth Horizon, were the first American cars to adopt a front-wheel-drive, hatchback configuration that was common in Europe. Motor Trend magazine named them "Car of the Year."
- "Dodge Omni Totes the Tots, Hits Night Spots," 1977 - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1977
- Collections - Artifact
"Dodge Omni Totes the Tots, Hits Night Spots," 1977
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.