"Dodge Omni Totes the Tots, Hits Night Spots," 1977
01
Artifact Overview
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact Details
Artifact
Trade catalog
Date Made
1977
Place of Creation
Creator Notes
Published for Chrysler Corporation, Dodge Division, Detorit, Michigan.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2011.0.4.9
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 10 in
Width: 10 in
Inscriptions
On front cover: "Dodge / Omni / Totes the Tots, Hits Night Spots, / Carries Plants, Visits Aunts, Likes Antiques, / Climbs the Peaks, Plays Ball, / Does it All," 1977
Keywords |
|---|
02
Related Content
SetDriving in the 1970s: Big Problems, Small Cars
- 16 Artifacts
By 1970, the date of this Ford Motor Company booklet, automobile companies were reassuring their customers that they were engaging in intensive research programs to eliminate "offending" emissions, by then widely recognized as a significant source of air pollution.-600x600%2F1978-dodge-omni.png%3Fsfvrsn%3D5a45e412_1&w=3840&q=75)
articleEngines Exposed: 1978 Dodge Omni
The Dodge Omni makes the most of its engine bay by mounting the unit transversely, with the crankshaft parallel to the front bumper.