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- "Pickle Manual," Used by E. C. Hood of H. J. Heinz Company, Pittsburgh, Pennsylvania, August 1900 - The H.J. Heinz Company employed a robust salesforce to sell its products. In addition to annual conventions where salesmen -- also known as travelers -- learned about Heinz marketing strategies, they were also given manuals, like this one, which provided descriptions of Heinz products as well as suggestions for language which encourage sales and "did you know?" questions to pose to prospective customers.
- August 01, 1900
- Collections - Artifact
"Pickle Manual," Used by E. C. Hood of H. J. Heinz Company, Pittsburgh, Pennsylvania, August 1900
The H.J. Heinz Company employed a robust salesforce to sell its products. In addition to annual conventions where salesmen -- also known as travelers -- learned about Heinz marketing strategies, they were also given manuals, like this one, which provided descriptions of Heinz products as well as suggestions for language which encourage sales and "did you know?" questions to pose to prospective customers.