"Pickle Manual," Used by E. C. Hood of H. J. Heinz Company, Pittsburgh, Pennsylvania, August 1900

THF291928 / "Pickle Manual," Used by E. C. Hood of H. J. Heinz Company, Pittsburgh, Pennsylvania, August 1900
01

Artifact Overview

The H.J. Heinz Company employed a robust salesforce to sell its products. In addition to annual conventions where salesmen -- also known as travelers -- learned about Heinz marketing strategies, they were also given manuals, like this one, which provided descriptions of Heinz products as well as suggestions for language which encourage sales and "did you know?" questions to pose to prospective customers.

Artifact Details

Artifact

Trade catalog

Subject Date

August 1900

Location

Not on exhibit to the public.

Object ID

53.41.1866

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Leather
Nylon
Paper (Fiber product)
String (Fiber product)

Technique

Bookbinding (Process)
Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 9.75 in
Width: 6.75 in

Inscriptions

written on inside cover: This book is the property of / H. J. Heinz Co. / for the use of E. C. Hood. / No. 11