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- "Road of Tomorrow," Ford Exposition Building, New York World's Fair, 1939 - Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to viewing educational demonstrations and exhibits, Ford exposition visitors could ride in brand-new Ford automobiles along the Road of Tomorrow. Befitting the fair's "Building the World of Tomorrow" theme, this conceptual highway experience suggested modern techniques for safer, quieter, and more efficient roadways.

- May 14, 1939
- Collections - Artifact
"Road of Tomorrow," Ford Exposition Building, New York World's Fair, 1939
Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to viewing educational demonstrations and exhibits, Ford exposition visitors could ride in brand-new Ford automobiles along the Road of Tomorrow. Befitting the fair's "Building the World of Tomorrow" theme, this conceptual highway experience suggested modern techniques for safer, quieter, and more efficient roadways.
- Family with Ford Automobile, Ford Exposition, New York World's Fair, 1940 - The 1940 New York World's Fair encouraged a depression-weary public that the future would be rosy. Newspapers held contests nationwide to select 48 "typical American families." Each was awarded a week's stay in a futuristic model home at the fair. Ford Motor Company sponsored the promotion, covering each family's travel expenses and providing a chauffeured Deluxe V-8 Ford for the week.

- August 25, 1940
- Collections - Artifact
Family with Ford Automobile, Ford Exposition, New York World's Fair, 1940
The 1940 New York World's Fair encouraged a depression-weary public that the future would be rosy. Newspapers held contests nationwide to select 48 "typical American families." Each was awarded a week's stay in a futuristic model home at the fair. Ford Motor Company sponsored the promotion, covering each family's travel expenses and providing a chauffeured Deluxe V-8 Ford for the week.
- Fleet Owners at Ford Exposition Garden Court, New York World's Fair, 1939 - Ford Motor Company poured resources into the 1939-40 New York World's Fair, spending more than $5 million to construct and maintain its elaborate and well-attended exhibition space. The company hosted many special guests during the two-year event--including this group of Ford fleet owners, who numbered among the reported 15 million fairgoers to visit the company's exposition.

- May 09, 1939
- Collections - Artifact
Fleet Owners at Ford Exposition Garden Court, New York World's Fair, 1939
Ford Motor Company poured resources into the 1939-40 New York World's Fair, spending more than $5 million to construct and maintain its elaborate and well-attended exhibition space. The company hosted many special guests during the two-year event--including this group of Ford fleet owners, who numbered among the reported 15 million fairgoers to visit the company's exposition.
- Family with Ford Tractor, Ford Exposition, New York World's Fair, 1940 - The 1940 New York World's Fair encouraged a depression-weary public that the future would be rosy. Newspapers held contests nationwide to select 48 "typical American families." Each was awarded a week's stay in a futuristic model home at the fair. Ford Motor Company sponsored the promotion, covering each family's travel expenses and hosting a special visit to the Ford Exposition.

- July 29, 1940
- Collections - Artifact
Family with Ford Tractor, Ford Exposition, New York World's Fair, 1940
The 1940 New York World's Fair encouraged a depression-weary public that the future would be rosy. Newspapers held contests nationwide to select 48 "typical American families." Each was awarded a week's stay in a futuristic model home at the fair. Ford Motor Company sponsored the promotion, covering each family's travel expenses and hosting a special visit to the Ford Exposition.
- Grounds outside Ford Exposition Building, New York World's Fair, 1939 - Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to educational demonstrations, exhibits, complimentary entertainment, and rides on the Road of Tomorrow experience, visitors to the Ford exposition found places to rest. Outdoors, on the grounds of the Ford building, fairgoers could relax among fountains and landscaped gardens.

- June 10, 1939
- Collections - Artifact
Grounds outside Ford Exposition Building, New York World's Fair, 1939
Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to educational demonstrations, exhibits, complimentary entertainment, and rides on the Road of Tomorrow experience, visitors to the Ford exposition found places to rest. Outdoors, on the grounds of the Ford building, fairgoers could relax among fountains and landscaped gardens.
- Opening Day, Ford Exposition Building and Garden Court, New York World's Fair, 1939 - Ford Motor Company poured resources into the 1939-40 New York World's Fair, spending more than $5 million to construct and maintain its elaborate and well-attended exhibition space. Fairgoers who visited Ford's exposition could view educational demonstrations, peruse exhibits, enjoy complimentary entertainment, and take a ride on the Road of Tomorrow experience.

- April 30, 1939
- Collections - Artifact
Opening Day, Ford Exposition Building and Garden Court, New York World's Fair, 1939
Ford Motor Company poured resources into the 1939-40 New York World's Fair, spending more than $5 million to construct and maintain its elaborate and well-attended exhibition space. Fairgoers who visited Ford's exposition could view educational demonstrations, peruse exhibits, enjoy complimentary entertainment, and take a ride on the Road of Tomorrow experience.
- Ford Exposition Garden Court, New York World's Fair, 1939 - Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to educational demonstrations and exhibits, the Ford building offered free entertainment and comfortable places for visitors to rest. Outside in the Ford Exposition Garden Court, fairgoers could relax and listen to musical performances by Ferde Grofe's innovative New World Orchestra.

- May 07, 1939
- Collections - Artifact
Ford Exposition Garden Court, New York World's Fair, 1939
Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to educational demonstrations and exhibits, the Ford building offered free entertainment and comfortable places for visitors to rest. Outside in the Ford Exposition Garden Court, fairgoers could relax and listen to musical performances by Ferde Grofe's innovative New World Orchestra.
- Woman Helping with Construction of New Wing, Ford Exposition, New York World's Fair, 1940 - Ford Motor Company vigorously publicized its exhibition at the 1939-40 New York World's Fair. A dedicated Press Department photographed fair activities and regularly distributed the images to thousands of national publications. This example publicized wintertime construction on the Ford exhibit building. Workers were preparing for the 1940 fair, when Ford would unveil a new wing featuring a 420-seat theater.

- January 31, 1940
- Collections - Artifact
Woman Helping with Construction of New Wing, Ford Exposition, New York World's Fair, 1940
Ford Motor Company vigorously publicized its exhibition at the 1939-40 New York World's Fair. A dedicated Press Department photographed fair activities and regularly distributed the images to thousands of national publications. This example publicized wintertime construction on the Ford exhibit building. Workers were preparing for the 1940 fair, when Ford would unveil a new wing featuring a 420-seat theater.
- Ford Exposition Garden Court, New York World's Fair, 1939 - Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to educational demonstrations and exhibits, the Ford building offered free entertainment and comfortable places for visitors to rest. Outside in the Ford Exposition Garden Court, fairgoers could relax and listen to musical performances by Ferde Grofe's innovative New World Orchestra.

- August 09, 1939
- Collections - Artifact
Ford Exposition Garden Court, New York World's Fair, 1939
Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to educational demonstrations and exhibits, the Ford building offered free entertainment and comfortable places for visitors to rest. Outside in the Ford Exposition Garden Court, fairgoers could relax and listen to musical performances by Ferde Grofe's innovative New World Orchestra.
- Workers Installing New Sod outside Ford Exposition Building, New York World's Fair, 1939 - Ford Motor Company vigorously publicized its exhibition at the 1939-40 New York World's Fair. A dedicated Press Department photographed fair activities and regularly distributed the images to thousands of national publications. This example publicized wintertime landscaping. Workers were preparing the exhibit building and grounds for the 1940 fair, when Ford would unveil a new wing featuring a 420-seat theater.

- December 05, 1939
- Collections - Artifact
Workers Installing New Sod outside Ford Exposition Building, New York World's Fair, 1939
Ford Motor Company vigorously publicized its exhibition at the 1939-40 New York World's Fair. A dedicated Press Department photographed fair activities and regularly distributed the images to thousands of national publications. This example publicized wintertime landscaping. Workers were preparing the exhibit building and grounds for the 1940 fair, when Ford would unveil a new wing featuring a 420-seat theater.