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- Sales Brochure, "Ford Cars and Trucks," 1997 - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- December 01, 1996
- Collections - Artifact
Sales Brochure, "Ford Cars and Trucks," 1997
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- Ford Explorer Nameplate, 2010 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 2010
- Collections - Artifact
Ford Explorer Nameplate, 2010
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1991 Ford Explorer Sport Utility Vehicle - Sport utility vehicles -- boxy light trucks with high ground clearance, substantial cargo capacity, and often featuring four-wheel drive -- were long used by people living in rural areas. In the late 1980s urban families adopted them as replacements for minivans. The 1991 Explorer was Ford's entry into this new market and soon became the bestselling vehicle in the class.
- 1991
- Collections - Artifact
1991 Ford Explorer Sport Utility Vehicle
Sport utility vehicles -- boxy light trucks with high ground clearance, substantial cargo capacity, and often featuring four-wheel drive -- were long used by people living in rural areas. In the late 1980s urban families adopted them as replacements for minivans. The 1991 Explorer was Ford's entry into this new market and soon became the bestselling vehicle in the class.
- Sales Brochure for 2011 Ford Vehicles, "The Lineup. Ford. Drive One" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 2011
- Collections - Artifact
Sales Brochure for 2011 Ford Vehicles, "The Lineup. Ford. Drive One"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.