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- 1960 Falcon Features and Specifications Familiarization Review - Like Chrysler and General Motors, Ford entered the small-car market in the 1960 model year. The six-cylinder Ford Falcon was a hit, selling 435,676 units in its first year -- more than either of Ford's crosstown rivals. This guide familiarized salespeople with the Falcon's features and specifications.
- 1960
- Collections - Artifact
1960 Falcon Features and Specifications Familiarization Review
Like Chrysler and General Motors, Ford entered the small-car market in the 1960 model year. The six-cylinder Ford Falcon was a hit, selling 435,676 units in its first year -- more than either of Ford's crosstown rivals. This guide familiarized salespeople with the Falcon's features and specifications.
- Paint Color Sample Card for Ford, Lincoln and Mercury Cars, "1966 Ford Corporate Colors" - Fred Rinshed and Herbert Mason formed Rinshed-Mason Company in Detroit, Michigan, in 1919. Mr. Mason previously made hunting decoys, and his decoys had developed a reputation for long-lasting paint finishes. Rinshed-Mason soon became the largest paint supplier to Detroit's booming automotive industry. In 1931, the company introduced the first metallic finish for automobiles.
- 1966
- Collections - Artifact
Paint Color Sample Card for Ford, Lincoln and Mercury Cars, "1966 Ford Corporate Colors"
Fred Rinshed and Herbert Mason formed Rinshed-Mason Company in Detroit, Michigan, in 1919. Mr. Mason previously made hunting decoys, and his decoys had developed a reputation for long-lasting paint finishes. Rinshed-Mason soon became the largest paint supplier to Detroit's booming automotive industry. In 1931, the company introduced the first metallic finish for automobiles.
- Ford Falcon Automobile and Christmas Tree Inside the Ford Rotunda Building, Dearborn, Michigan, 1959 - After the Chicago Century of Progress Exposition ended in 1934, Ford Motor Company brought back its central Rotunda building from that fair to Dearborn, to serve as a visitor center and starting point for Rouge Plant tours. However, its biggest draw between 1953 and 1961 was the annual "Christmas Fantasy," shown here. Unfortunately, the Rotunda burned down in November 1962.
- 1959
- Collections - Artifact
Ford Falcon Automobile and Christmas Tree Inside the Ford Rotunda Building, Dearborn, Michigan, 1959
After the Chicago Century of Progress Exposition ended in 1934, Ford Motor Company brought back its central Rotunda building from that fair to Dearborn, to serve as a visitor center and starting point for Rouge Plant tours. However, its biggest draw between 1953 and 1961 was the annual "Christmas Fantasy," shown here. Unfortunately, the Rotunda burned down in November 1962.
- Advertising Poster, "Ford on the American Road," 1962-1965 - The evolution of Ford Motor Company vehicles through 1965 is illustrated in this colorful advertisement. The line starts with the 1896 Quadricycle and the 1902 "999" race car, and it includes four variants of the pivotal Model T. The Lincoln and Mercury marques are each represented with multiple cars. Later important Ford models, like Thunderbird and Mustang, finish the progression.
- 1962 - 1965
- Collections - Artifact
Advertising Poster, "Ford on the American Road," 1962-1965
The evolution of Ford Motor Company vehicles through 1965 is illustrated in this colorful advertisement. The line starts with the 1896 Quadricycle and the 1902 "999" race car, and it includes four variants of the pivotal Model T. The Lincoln and Mercury marques are each represented with multiple cars. Later important Ford models, like Thunderbird and Mustang, finish the progression.
- Confidential Ford 1968 Advanced Color and Upholstery Guides - Ford Motor Company's color and upholstery guides provided dealers and customers with a look at exterior and interior color options for Ford automobiles. The brochures contained paint samples of available exterior finishes, and fabric samples of cloth, vinyl and leather interior upholsteries. Options presented in early-release advanced guides were always subject to change.
- 1968
- Collections - Artifact
Confidential Ford 1968 Advanced Color and Upholstery Guides
Ford Motor Company's color and upholstery guides provided dealers and customers with a look at exterior and interior color options for Ford automobiles. The brochures contained paint samples of available exterior finishes, and fabric samples of cloth, vinyl and leather interior upholsteries. Options presented in early-release advanced guides were always subject to change.
- Memo from Ford Product Engineering Office regarding Cars Used in Magic Skyway at New York World's Fair, November 1965 - Ford officially unveiled the Mustang at the New York World's Fair on April 17, 1964. Twelve Mustangs were among the specially modified cars that carried fair visitors on Ford's Magic Skyway ride. The attraction, designed by Disney, transported riders past animated dioramas depicting historical scenes from the dinosaurs to the Space Age.
- November 01, 1965
- Collections - Artifact
Memo from Ford Product Engineering Office regarding Cars Used in Magic Skyway at New York World's Fair, November 1965
Ford officially unveiled the Mustang at the New York World's Fair on April 17, 1964. Twelve Mustangs were among the specially modified cars that carried fair visitors on Ford's Magic Skyway ride. The attraction, designed by Disney, transported riders past animated dioramas depicting historical scenes from the dinosaurs to the Space Age.
- Sales Brochure, "Ford for '68 has a Better Idea" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- September 01, 1967
- Collections - Artifact
Sales Brochure, "Ford for '68 has a Better Idea"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- "Is This the Kind of Car You'd Like to Own?" Ford Motor Company Advertising Proof, 1960 - Like Chrysler and General Motors, Ford entered the small-car market for 1960. The company's six-cylinder Falcon was a hit, selling 435,676 units in its first year -- more than either of Ford's crosstown rivals. One line in this advertisement, describing the Falcon's "engine up front where it belongs," was a direct reference to Chevrolet's rear-engine compact car, the Corvair.
- 1960
- Collections - Artifact
"Is This the Kind of Car You'd Like to Own?" Ford Motor Company Advertising Proof, 1960
Like Chrysler and General Motors, Ford entered the small-car market for 1960. The company's six-cylinder Falcon was a hit, selling 435,676 units in its first year -- more than either of Ford's crosstown rivals. One line in this advertisement, describing the Falcon's "engine up front where it belongs," was a direct reference to Chevrolet's rear-engine compact car, the Corvair.
- "Easiest Car in the World to Own - Ford Falcon" Ford Motor Company Advertising Proof, 1960 - From the 1960 to the 1965 model years, Ford Motor Company paid an annual licensing fee for exclusive rights to have the Peanuts gang speak for their new compact model, the Falcon, in ads, billboards, animated TV commercials, and sales brochures. This 1960 advertising proof came from Ford's advertising agency, J. Walter Thompson, with Peanuts characters drawn by Charles Schulz.
- 1960
- Collections - Artifact
"Easiest Car in the World to Own - Ford Falcon" Ford Motor Company Advertising Proof, 1960
From the 1960 to the 1965 model years, Ford Motor Company paid an annual licensing fee for exclusive rights to have the Peanuts gang speak for their new compact model, the Falcon, in ads, billboards, animated TV commercials, and sales brochures. This 1960 advertising proof came from Ford's advertising agency, J. Walter Thompson, with Peanuts characters drawn by Charles Schulz.
- Process Photograph for 1966 Ford Mustang, Galaxie, Falcon, Thunderbird, and Fairlane Advertising - Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.
- 1966
- Collections - Artifact
Process Photograph for 1966 Ford Mustang, Galaxie, Falcon, Thunderbird, and Fairlane Advertising
Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.