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- 1924 Ford Motor Company Institutional Message Advertising Campaign, "Mountains of Raw Material" - In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the <em>Saturday Evening Post</em> and <em>Country Gentleman</em> magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. Here a desolate landscape of iron ore stored at the Rouge plant underscores the company's commitment to basic manufacturing processes.
- 1924
- Collections - Artifact
1924 Ford Motor Company Institutional Message Advertising Campaign, "Mountains of Raw Material"
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. Here a desolate landscape of iron ore stored at the Rouge plant underscores the company's commitment to basic manufacturing processes.