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- 1924 Ford Motor Company Institutional Message Advertising Campaign, "Mountains of Raw Material" - In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the <em>Saturday Evening Post</em> and <em>Country Gentleman</em> magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. Here a desolate landscape of iron ore stored at the Rouge plant underscores the company's commitment to basic manufacturing processes.
- 1924
- Collections - Artifact
1924 Ford Motor Company Institutional Message Advertising Campaign, "Mountains of Raw Material"
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. Here a desolate landscape of iron ore stored at the Rouge plant underscores the company's commitment to basic manufacturing processes.
- Ford Motor Company Ore Carrier MS Benson Ford at the Rouge Plant, circa 1948 - Ford Motor Company's ore carrier <em>Benson Ford</em> is seen docked at Ford's Rouge plant in Dearborn, Michigan. Built in 1924, the <em>Benson Ford</em> carried iron ore from Duluth, Minnesota, to the Rouge, where the ore was processed into steel. The <em>Benson Ford</em> was decommissioned in 1981.
- circa 1948
- Collections - Artifact
Ford Motor Company Ore Carrier MS Benson Ford at the Rouge Plant, circa 1948
Ford Motor Company's ore carrier Benson Ford is seen docked at Ford's Rouge plant in Dearborn, Michigan. Built in 1924, the Benson Ford carried iron ore from Duluth, Minnesota, to the Rouge, where the ore was processed into steel. The Benson Ford was decommissioned in 1981.