1924 Ford Motor Company Institutional Message Advertising Campaign, "Mountains of Raw Material"
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Artifact Overview
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. Here a desolate landscape of iron ore stored at the Rouge plant underscores the company's commitment to basic manufacturing processes.
Artifact Details
Artifact
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Date Made
1924
Subject Date
1924
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.600
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 17 in
Width: 22.75 in
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Related Content
Set"An Industrial Epic:" Ford Motor Company's Institutional Message Advertising Campaign
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In 1924-25, Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and explain its overall mission, rather than promote the Model T specifically.
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