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- 1937 LaSalle Coupe - This 1937 LaSalle coupe combined utility, comfort, and style. The LaSalle cruised at 50 miles per hour. Plush upholstery, heater, radio, watertight windows, and room for luggage added comfort. And General Motors' Styling Section, headed by Harley Earl, added streamlined and Art Deco touches to complete the package.
- 1937
- Collections - Artifact
1937 LaSalle Coupe
This 1937 LaSalle coupe combined utility, comfort, and style. The LaSalle cruised at 50 miles per hour. Plush upholstery, heater, radio, watertight windows, and room for luggage added comfort. And General Motors' Styling Section, headed by Harley Earl, added streamlined and Art Deco touches to complete the package.
- 1927 LaSalle Roadster - In 1926, Alfred P. Sloan Jr., president of General Motors, sought a lower-priced companion to the Cadillac to fill out General Motors product line. He lured a custom designer named Harley Earl to Detroit for the project and the result was the 1927 LaSalle, the first mass-production car to be consciously "stylized." The stylish and affordable LaSalle marked the demise of individually designed and prohibitively expensive custom cars.
- 1927
- Collections - Artifact
1927 LaSalle Roadster
In 1926, Alfred P. Sloan Jr., president of General Motors, sought a lower-priced companion to the Cadillac to fill out General Motors product line. He lured a custom designer named Harley Earl to Detroit for the project and the result was the 1927 LaSalle, the first mass-production car to be consciously "stylized." The stylish and affordable LaSalle marked the demise of individually designed and prohibitively expensive custom cars.