1927 LaSalle Roadster

THF90849 / 1927 LaSalle Roadster
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Artifact Overview

In 1926, Alfred P. Sloan Jr., president of General Motors, sought a lower-priced companion to the Cadillac to fill out General Motors product line. He lured a custom designer named Harley Earl to Detroit for the project and the result was the 1927 LaSalle, the first mass-production car to be consciously "stylized." The stylish and affordable LaSalle marked the demise of individually designed and prohibitively expensive custom cars.

Artifact Details

Artifact

Automobile

Date Made

1927

Creator Notes

Designed by Harley Earl and made by the Cadillac Motor Car Division of General Motors Corporation in Detroit, Michigan.

Location

at Henry Ford Museum in Driving America

Object ID

81.142.1

Credit

From the Collections of The Henry Ford.

Material

Canvas
Cloth
Leather
Metal
Nickel (Metal)
Plate (Material)
Rubber (Material)
Wood (Plant material)

Color

Black (Color)
Blue
Cream (Color)
Tan (Color)
Teal

Dimensions

Height: 68 in
Width: 74 in
Length: 186 in
Wheelbase: 125 in

Inscriptions

Between headlights and on running boards: LaS Plate on PR side behind hood: BODY / by / FISHER Hubs and rear light: LaSalle

Specifications

Make & Model: 1927 LaSalle roadster
Maker: General Motors Corporation, Detroit, Michigan
Engine: V-8, 303 cubic inches
Transmission: 3-speed manual
Height: 68 inches
Wheelbase: 125 inches
Width: 74 inches
Overall length: 185 inches
Weight: 3755 pounds
Horsepower: 75 at 3000 revolutions per minute
Pounds per horsepower: 50.1
Price: $2,525
Average 1927 wage: $1,380 per year
Time you'd work to buy this car: about 1 year, 10 months
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