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- Leitz Camera Advertisement, "Leica Camera Pleases Members of the Byrd Expedition," July 1929 - The companies that outfitted Richard E. Byrd's 1928-1930 Antarctic expedition were interested in more than pure science. The mission generated big headlines -- and significant publicity for its equipment suppliers. The Ernst Leitz Company promoted the Byrd expedition's use of its Leica cameras in this advertisement from the July 1929 issue of <em>National Geographic</em> magazine.
- July 01, 1929
- Collections - Artifact
Leitz Camera Advertisement, "Leica Camera Pleases Members of the Byrd Expedition," July 1929
The companies that outfitted Richard E. Byrd's 1928-1930 Antarctic expedition were interested in more than pure science. The mission generated big headlines -- and significant publicity for its equipment suppliers. The Ernst Leitz Company promoted the Byrd expedition's use of its Leica cameras in this advertisement from the July 1929 issue of National Geographic magazine.