Leitz Camera Advertisement, "Leica Camera Pleases Members of the Byrd Expedition," July 1929
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Artifact Overview
The companies that outfitted Richard E. Byrd's 1928-1930 Antarctic expedition were interested in more than pure science. The mission generated big headlines -- and significant publicity for its equipment suppliers. The Ernst Leitz Company promoted the Byrd expedition's use of its Leica cameras in this advertisement from the July 1929 issue of National Geographic magazine.
Artifact Details
Artifact
Advertisement
Date Made
July 1929
Subject Date
July 1929
Creator Notes
Advertised product made by E. Leitz, Inc. of New York., New York. Published in National Geographic magazine.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2008.105.11
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Printing (Process)
Trimming (Cutting)
Color
Black-and-white (Colors)
Dimensions
Height: 10 in
Width: 6.5 in
Inscriptions
Printed at lower left: [Image of a] Byrd Arctic Expedition / Radiogram
Printed in center of advertisement: Leica / CAMERA / pleases members of / Byrd Expedition
Printed at bottom left: [coupon to mail in to E. Leitz to receive] You may send Pamphlet 1127G4 on the LEICA / Camera
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