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- 1915 Maxwell Motor Co. Sales Brochure, "More Automobile than You ever hoped for at $695" - The Maxwell-Briscoe Company manufactured the Maxwell in 1904. After the break-up of the failed United States Motor Company combination in 1913, the reorganized Maxwell Motor Company continued to produce the vehicle. Walter P. Chrysler took controlling interest of the overextended company in 1921. In 1925, the newly formed Chrysler Corporation absorbed Maxwell's assets and phased out the name.
- 1915
- Collections - Artifact
1915 Maxwell Motor Co. Sales Brochure, "More Automobile than You ever hoped for at $695"
The Maxwell-Briscoe Company manufactured the Maxwell in 1904. After the break-up of the failed United States Motor Company combination in 1913, the reorganized Maxwell Motor Company continued to produce the vehicle. Walter P. Chrysler took controlling interest of the overextended company in 1921. In 1925, the newly formed Chrysler Corporation absorbed Maxwell's assets and phased out the name.
- Maxwell Hubcap, circa 1925 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. Beginning in 1915, the Aluminum Goods Manufacturing Company of Manitowoc, Wisconsin, supplied hubcaps -- including this one -- to many automotive manufacturers. Hubcaps became functionally unnecessary as wheels evolved, but they remained important components of style and marketing.
- circa 1925
- Collections - Artifact
Maxwell Hubcap, circa 1925
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. Beginning in 1915, the Aluminum Goods Manufacturing Company of Manitowoc, Wisconsin, supplied hubcaps -- including this one -- to many automotive manufacturers. Hubcaps became functionally unnecessary as wheels evolved, but they remained important components of style and marketing.
- Maxwell Hubcap, 1918-1925 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1918-1925
- Collections - Artifact
Maxwell Hubcap, 1918-1925
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- Chalmers Hubcap, 1922-1924 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <em>our</em> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- 1922-1924
- Collections - Artifact
Chalmers Hubcap, 1922-1924
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- Maxwell Hubcap, 1918-1925 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1918-1925
- Collections - Artifact
Maxwell Hubcap, 1918-1925
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- Maxwell Hubcap, 1920-1925 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1920-1925
- Collections - Artifact
Maxwell Hubcap, 1920-1925
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- Maxwell Hubcap, 1918-1925 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1918-1925
- Collections - Artifact
Maxwell Hubcap, 1918-1925
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- Trade Card for Maxwell Automobiles, Maxwell Motor Company, circa 1917 - In the last third of the nineteenth century, American consumers could choose from an unprecedented variety of goods and services. Seeking to distinguish certain products and businesses from the competition, advertisers began to print and distribute trade cards. Though the popularity of these cards diminished after 1900, some companies employed the informative, often vibrant little advertisements well into the twentieth century.
- circa 1917
- Collections - Artifact
Trade Card for Maxwell Automobiles, Maxwell Motor Company, circa 1917
In the last third of the nineteenth century, American consumers could choose from an unprecedented variety of goods and services. Seeking to distinguish certain products and businesses from the competition, advertisers began to print and distribute trade cards. Though the popularity of these cards diminished after 1900, some companies employed the informative, often vibrant little advertisements well into the twentieth century.
- Chalmers Hubcap, circa 1920 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- circa 1920
- Collections - Artifact
Chalmers Hubcap, circa 1920
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- Chalmers Hubcap, 1922-1924 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1922-1924
- Collections - Artifact
Chalmers Hubcap, 1922-1924
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.