Chalmers Hubcap, 1922-1924
01
Artifact Overview
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
Artifact Details
Artifact
Hubcap
Date Made
1922-1924
Place of Creation
Location
at Henry Ford Museum in Driving America
Object ID
53.32.11
Credit
From the Collections of The Henry Ford. Gift of Aluminum Goods Manufacturing Company.
Material
Aluminum (Metal)
Enamel (Fused coating)
Color
Silver (Color)
Red
Dimensions
Diameter: 3.125 in
Height: 2.375 in
Inscriptions
obverse in maroon enamel: CMC
tag (in accession file): cust. name: Maxwell M. Car. Co.
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