Chalmers Hubcap, 1922-1924

01

Artifact Overview

An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.

Artifact Details

Artifact

Hubcap

Date Made

1922-1924

Location

at Henry Ford Museum in Driving America

Object ID

53.32.11

Credit

From the Collections of The Henry Ford. Gift of Aluminum Goods Manufacturing Company.

Material

Aluminum (Metal)
Enamel (Fused coating)

Color

Silver (Color)
Red

Dimensions

Diameter: 3.125 in
Height: 2.375 in

Inscriptions

obverse in maroon enamel: CMC tag (in accession file): cust. name: Maxwell M. Car. Co.
Chalmers Hubcap, 1922-1924