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- Dan Gurney Driving Mercury Cougar, Green Valley Trans-Am Race, Texas, April 1967 - Versatile racing driver Dan Gurney competed in stock car, sports car, Indy car, and Formula One races throughout his career. On April 16, 1967, Gurney drove the #98 Mercury Cougar in the Green Valley 300 at Texas's Green Valley Raceway. Gurney won the Trans-Am Series race, finishing ahead of Parnelli Jones and Dick Thompson.
- 15 April 1967 - 16 April 1967
- Collections - Artifact
Dan Gurney Driving Mercury Cougar, Green Valley Trans-Am Race, Texas, April 1967
Versatile racing driver Dan Gurney competed in stock car, sports car, Indy car, and Formula One races throughout his career. On April 16, 1967, Gurney drove the #98 Mercury Cougar in the Green Valley 300 at Texas's Green Valley Raceway. Gurney won the Trans-Am Series race, finishing ahead of Parnelli Jones and Dick Thompson.
- 1967 Mercury Cougar Advertisement, "Felis Victorious" - The Mercury Cougar, an upscale "pony car" that fit neatly between Ford's basic Mustang and luxurious Thunderbird models, enjoyed a successful debut in the 1967 model year. <em>Motor Trend</em> magazine named Cougar its "Car of the Year," and total production for 1967 topped 150,000 units. The excitement surrounding Cougar brought a lot of new people into Lincoln-Mercury showrooms, too.
- 1967
- Collections - Artifact
1967 Mercury Cougar Advertisement, "Felis Victorious"
The Mercury Cougar, an upscale "pony car" that fit neatly between Ford's basic Mustang and luxurious Thunderbird models, enjoyed a successful debut in the 1967 model year. Motor Trend magazine named Cougar its "Car of the Year," and total production for 1967 topped 150,000 units. The excitement surrounding Cougar brought a lot of new people into Lincoln-Mercury showrooms, too.
- Sales Brochure, 1971 Ford Cars, "The 'Better Idea' Cars for 1971" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1971
- Collections - Artifact
Sales Brochure, 1971 Ford Cars, "The 'Better Idea' Cars for 1971"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- Chevrolet Camaro and Mercury Cougar in the Kent 300 Trans Am Race, October 1967 - Dave Friedman captured and preserved auto racing history through his photography. His work -- and his collection of works by other photographers -- documents key races, cars, drivers, and teams. The Trans-Am Series 1967 Kent 300 took place at Pacific Raceways in Kent, Washington, on October 8. Mark Donohue earned the win in the #6 Chevrolet Camaro Z/28.
- 06 October 1967-08 October 1967
- Collections - Artifact
Chevrolet Camaro and Mercury Cougar in the Kent 300 Trans Am Race, October 1967
Dave Friedman captured and preserved auto racing history through his photography. His work -- and his collection of works by other photographers -- documents key races, cars, drivers, and teams. The Trans-Am Series 1967 Kent 300 took place at Pacific Raceways in Kent, Washington, on October 8. Mark Donohue earned the win in the #6 Chevrolet Camaro Z/28.
- Advertisement for Mercury Cougar, 1968 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1968
- Collections - Artifact
Advertisement for Mercury Cougar, 1968
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Dan Gurney in 1967 Mercury Cougar (#98), Kent 300 at Pacific Raceways, Kent, Washington, October 8, 1967 - A group of "pony cars" make the turn at the 1967 Kent 300, Pacific Raceways, Kent, Washington. Consumer-model "pony cars" were small, sporty four-seaters with big engines. This photograph shows Dan Gurney driving a Mercury Cougar chased by a group of Mustangs and a Camaro.
- October 08, 1967
- Collections - Artifact
Dan Gurney in 1967 Mercury Cougar (#98), Kent 300 at Pacific Raceways, Kent, Washington, October 8, 1967
A group of "pony cars" make the turn at the 1967 Kent 300, Pacific Raceways, Kent, Washington. Consumer-model "pony cars" were small, sporty four-seaters with big engines. This photograph shows Dan Gurney driving a Mercury Cougar chased by a group of Mustangs and a Camaro.
- "For '67 It's Easy to See . . . Ford Has a Better Idea!" Ford Motor Company Advertising Proof, 1967 - By 1967, Ford Motor Company offered a full range of personal cars. Ford's Mustang offered sporty looks and numerous options at an attractive price. Ford's luxurious Thunderbird featured new styling and -- for the first time in 1967 -- an optional four-door sedan. Between the two cars came Mercury's Cougar, with sophisticated European-inspired styling that set it apart from competing "pony cars."
- 1967
- Collections - Artifact
"For '67 It's Easy to See . . . Ford Has a Better Idea!" Ford Motor Company Advertising Proof, 1967
By 1967, Ford Motor Company offered a full range of personal cars. Ford's Mustang offered sporty looks and numerous options at an attractive price. Ford's luxurious Thunderbird featured new styling and -- for the first time in 1967 -- an optional four-door sedan. Between the two cars came Mercury's Cougar, with sophisticated European-inspired styling that set it apart from competing "pony cars."
- Mercury Cougar Nameplate, 1971-1973 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1971-1973
- Collections - Artifact
Mercury Cougar Nameplate, 1971-1973
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- Dan Gurney in Mercury Cougar, Green Valley Trans-Am Race, Texas April 1967 - Versatile racing driver Dan Gurney competed in stock car, sports car, Indy car, and Formula One races throughout his career. On April 16, 1967, Gurney drove the #98 Mercury Cougar in the Green Valley 300 at Texas's Green Valley Raceway. Gurney won the Trans-Am Series race, finishing ahead of Parnelli Jones and Dick Thompson.
- 15 April 1967 - 16 April 1967
- Collections - Artifact
Dan Gurney in Mercury Cougar, Green Valley Trans-Am Race, Texas April 1967
Versatile racing driver Dan Gurney competed in stock car, sports car, Indy car, and Formula One races throughout his career. On April 16, 1967, Gurney drove the #98 Mercury Cougar in the Green Valley 300 at Texas's Green Valley Raceway. Gurney won the Trans-Am Series race, finishing ahead of Parnelli Jones and Dick Thompson.
- Mercury Cougar Driven by Dan Gurney in the Kent 300 Trans Am Race, October 1967 - Dave Friedman captured and preserved auto racing history through his photography. His work -- and his collection of works by other photographers -- documents key races, cars, drivers, and teams. The Trans-Am Series 1967 Kent 300 took place at Pacific Raceways in Kent, Washington, on October 8. Dan Gurney finished in third place with the #98 Mercury Cougar.
- 06 October 1967-08 October 1967
- Collections - Artifact
Mercury Cougar Driven by Dan Gurney in the Kent 300 Trans Am Race, October 1967
Dave Friedman captured and preserved auto racing history through his photography. His work -- and his collection of works by other photographers -- documents key races, cars, drivers, and teams. The Trans-Am Series 1967 Kent 300 took place at Pacific Raceways in Kent, Washington, on October 8. Dan Gurney finished in third place with the #98 Mercury Cougar.