1967 Mercury Cougar Advertisement, "Felis Victorious"
THF201881 / 1967 Mercury Cougar Advertisement, "Felis Victorious"
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Artifact Overview
The Mercury Cougar, an upscale "pony car" that fit neatly between Ford's basic Mustang and luxurious Thunderbird models, enjoyed a successful debut in the 1967 model year. Motor Trend magazine named Cougar its "Car of the Year," and total production for 1967 topped 150,000 units. The excitement surrounding Cougar brought a lot of new people into Lincoln-Mercury showrooms, too.
Artifact Details
Artifact
Advertisement
Subject Date
1967
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.564
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Lithography
Color
Black-and-white (Colors)
Dimensions
Height: 17.625 in
Width: 23.188 in
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Related Content
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articleEngines Exposed: 1968 Mercury Cougar
Unlike other pony cars, the upscale Mercury Cougar didn’t bother with 6-bangers--V-8 was the only available engine layout.