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- 1984 Plymouth Voyager Minivan - Plymouth Voyager advertising called this the "all-new space-age American family wagon," and it really was a new kind of vehicle. Shorter than typical sedans, station wagons, or large vans, the new "mini-vans" were easy to drive but could carry seven people, plus lots of luggage, camping gear, or sports equipment. They were instantly popular with buyers and were immediately copied by other manufacturers, foreign and domestic.
- 1984
- Collections - Artifact
1984 Plymouth Voyager Minivan
Plymouth Voyager advertising called this the "all-new space-age American family wagon," and it really was a new kind of vehicle. Shorter than typical sedans, station wagons, or large vans, the new "mini-vans" were easy to drive but could carry seven people, plus lots of luggage, camping gear, or sports equipment. They were instantly popular with buyers and were immediately copied by other manufacturers, foreign and domestic.
- "Now You Can Sleep at Night," Toyota Sienna Minivan Advertisement, 1999 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1999
- Collections - Artifact
"Now You Can Sleep at Night," Toyota Sienna Minivan Advertisement, 1999
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.