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- Charging Station For Nissan Leaf Automobile, 2011 - As new environmental problems emerged and gas prices rose at the end of the 20th century, electric vehicles seemed viable again. But if electric cars are to be widely used, battery recharging must be convenient. AeroVironment, a California-based company, produced an at-home charging station for Nissan and other electric car manufacturers. This standardized connector and plug are part of that equipment.
- 2011
- Collections - Artifact
Charging Station For Nissan Leaf Automobile, 2011
As new environmental problems emerged and gas prices rose at the end of the 20th century, electric vehicles seemed viable again. But if electric cars are to be widely used, battery recharging must be convenient. AeroVironment, a California-based company, produced an at-home charging station for Nissan and other electric car manufacturers. This standardized connector and plug are part of that equipment.
- Nissan Leaf Bracelet, 2011 - Promotional giveaways can make advertising messages more personal than billboards or magazine ads. As environmentalism continued to motivate people to reduce, reuse, and recycle, producers responded by recycling materials into branded giveaways. Nissan handed out bracelets made from recycled materials to supporters of zero-emission vehicles like the electric Nissan Leaf.
- 2011
- Collections - Artifact
Nissan Leaf Bracelet, 2011
Promotional giveaways can make advertising messages more personal than billboards or magazine ads. As environmentalism continued to motivate people to reduce, reuse, and recycle, producers responded by recycling materials into branded giveaways. Nissan handed out bracelets made from recycled materials to supporters of zero-emission vehicles like the electric Nissan Leaf.
- Advertisement for the 1986 Nissan Stanza Wagon, "Nissan Innovation Strikes Again" - Known for being high quality, reliable, innovative, and efficient, Japanese-manufactured automobiles became popular in America in the 1970s, '80s and '90s. This 1985 advertisement marketed the Nissan Stanza wagon as such. Nissan promoted the Stanza's innovative design (dual sliding rear doors), safety, ease of parking in tight spaces, cargo room, value, and style.
- July 01, 1985
- Collections - Artifact
Advertisement for the 1986 Nissan Stanza Wagon, "Nissan Innovation Strikes Again"
Known for being high quality, reliable, innovative, and efficient, Japanese-manufactured automobiles became popular in America in the 1970s, '80s and '90s. This 1985 advertisement marketed the Nissan Stanza wagon as such. Nissan promoted the Stanza's innovative design (dual sliding rear doors), safety, ease of parking in tight spaces, cargo room, value, and style.
- 2011 Nissan Leaf Sales Brochure, "The 100% Electric, No-Gas Nissan Leaf" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 2011
- Collections - Artifact
2011 Nissan Leaf Sales Brochure, "The 100% Electric, No-Gas Nissan Leaf"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- Nissan Cube Emblem, 2011 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 2011
- Collections - Artifact
Nissan Cube Emblem, 2011
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- "Bye Bye Basics. Hello '87 Sentra!" Nissan Sentra Sport Coupe Advertisement, 1987 - Many Americans scoffed at the first Japanese cars imported into the United States, convinced that "Made in Japan" meant poor quality. Japanese automakers quickly proved them wrong. By the mid-1980s, automobile critics frequently praised Nissan's Sentra and Stanza models for their dependability, fuel economy, and affordability. The Sentra made regular appearances on bestseller lists.
- May 01, 1986
- Collections - Artifact
"Bye Bye Basics. Hello '87 Sentra!" Nissan Sentra Sport Coupe Advertisement, 1987
Many Americans scoffed at the first Japanese cars imported into the United States, convinced that "Made in Japan" meant poor quality. Japanese automakers quickly proved them wrong. By the mid-1980s, automobile critics frequently praised Nissan's Sentra and Stanza models for their dependability, fuel economy, and affordability. The Sentra made regular appearances on bestseller lists.
- Nissan Titan Nameplate, 2004-2010 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 2004-2010
- Collections - Artifact
Nissan Titan Nameplate, 2004-2010
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- Nissan Leaf Bracelet, 2011 - Promotional giveaways can make advertising messages more personal than billboards or magazine ads. As environmentalism continued to motivate people to reduce, reuse, and recycle, producers responded by recycling materials into branded giveaways. Nissan handed out bracelets made from recycled materials to supporters of zero-emission vehicles like the electric Nissan Leaf.
- 2011
- Collections - Artifact
Nissan Leaf Bracelet, 2011
Promotional giveaways can make advertising messages more personal than billboards or magazine ads. As environmentalism continued to motivate people to reduce, reuse, and recycle, producers responded by recycling materials into branded giveaways. Nissan handed out bracelets made from recycled materials to supporters of zero-emission vehicles like the electric Nissan Leaf.
- Nissan Emblem, 2008-2011 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <em>our</em> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- 2008-2011
- Collections - Artifact
Nissan Emblem, 2008-2011
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- Sales Brochure for 1986 Nissan Cars and Trucks, "Quality at Every Turn" - Many Americans scoffed at the first Japanese cars imported into the United States, convinced that "Made in Japan" meant poor quality. Japanese automakers quickly proved them wrong. By the mid-1980s, automobile critics frequently praised Nissan's Sentra and Stanza models for their dependability, fuel economy, and affordability. The Sentra made regular appearances on bestseller lists.
- 1986
- Collections - Artifact
Sales Brochure for 1986 Nissan Cars and Trucks, "Quality at Every Turn"
Many Americans scoffed at the first Japanese cars imported into the United States, convinced that "Made in Japan" meant poor quality. Japanese automakers quickly proved them wrong. By the mid-1980s, automobile critics frequently praised Nissan's Sentra and Stanza models for their dependability, fuel economy, and affordability. The Sentra made regular appearances on bestseller lists.