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- "04 Prius. Low Emissions. High Hopes," 2004 - Environmentally conscious drivers hope gasoline-electric hybrids will create a cleaner world. This 2004 sales catalog highlighted the Toyota Prius' advancements. Computer technology helped make the car "planet-pleasing."
- 2004
- Collections - Artifact
"04 Prius. Low Emissions. High Hopes," 2004
Environmentally conscious drivers hope gasoline-electric hybrids will create a cleaner world. This 2004 sales catalog highlighted the Toyota Prius' advancements. Computer technology helped make the car "planet-pleasing."
- Toyota Prius Hybrid Advertisement, 2002 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- July 01, 2002
- Collections - Artifact
Toyota Prius Hybrid Advertisement, 2002
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Stanford Ovshinsky's Hydrogen-Powered Hybrid Prius Car, 2009 - The Prius pictured here is not your typical gasoline-electric hybrid car. Stanford Ovshinsky, an innovator for renewable resources, replaced the standard gasoline fuel tank with a hydrogen fuel tank. The change from gasoline to hydrogen fuel results in a vehicle that releases only water through the exhaust instead of carbon monoxide, carbon dioxide, and oxides of nitrogen.
- April 01, 2009
- Collections - Artifact
Stanford Ovshinsky's Hydrogen-Powered Hybrid Prius Car, 2009
The Prius pictured here is not your typical gasoline-electric hybrid car. Stanford Ovshinsky, an innovator for renewable resources, replaced the standard gasoline fuel tank with a hydrogen fuel tank. The change from gasoline to hydrogen fuel results in a vehicle that releases only water through the exhaust instead of carbon monoxide, carbon dioxide, and oxides of nitrogen.
- Sales and Product Information for the 2000 Toyota Prius - Toyota debuted its Prius model in Japan in 1997, and then introduced it to the U.S. market three years later. The fuel-efficient, gas-electric hybrid attracted both ecologically and economically conscious consumers. This product information booklet highlighted Prius's advanced technology, well suited to the dawning 21st century.
- 2000
- Collections - Artifact
Sales and Product Information for the 2000 Toyota Prius
Toyota debuted its Prius model in Japan in 1997, and then introduced it to the U.S. market three years later. The fuel-efficient, gas-electric hybrid attracted both ecologically and economically conscious consumers. This product information booklet highlighted Prius's advanced technology, well suited to the dawning 21st century.
- Toyota Prius Hybrid Advertisement, 2001 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 2001
- Collections - Artifact
Toyota Prius Hybrid Advertisement, 2001
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- "A Prius That Runs On Hydrogen" Clip from Interview with Stanford Ovshinsky, 2009 - With 400 patents spanning a 50-year career, Stan Ovshinsky, together with his late wife Iris, has developed an array of energy and information-related inventions that have advanced many technologies and industries--all in pursuit of a vision of a hydrogen-based economy.
- April 29, 2009
- Collections - Artifact
"A Prius That Runs On Hydrogen" Clip from Interview with Stanford Ovshinsky, 2009
With 400 patents spanning a 50-year career, Stan Ovshinsky, together with his late wife Iris, has developed an array of energy and information-related inventions that have advanced many technologies and industries--all in pursuit of a vision of a hydrogen-based economy.
- 2002 Toyota Prius Sedan - Hybrid automobiles improve fuel efficiency and reduce tailpipe emissions compared with standard internal combustion-powered cars. Hybrids use small internal combustion engines and battery-powered electric motors. Powerful computers and sophisticated software coordinate the smooth, seamless transfer of power between the two units. This Prius is one of Toyota's first-generation hybrids, introduced in the United States in 2000.
- 2002
- Collections - Artifact
2002 Toyota Prius Sedan
Hybrid automobiles improve fuel efficiency and reduce tailpipe emissions compared with standard internal combustion-powered cars. Hybrids use small internal combustion engines and battery-powered electric motors. Powerful computers and sophisticated software coordinate the smooth, seamless transfer of power between the two units. This Prius is one of Toyota's first-generation hybrids, introduced in the United States in 2000.
- 2000 Toyota Prius Sales Catalog - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 2000
- Collections - Artifact
2000 Toyota Prius Sales Catalog
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.