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- Toyota Prius Hybrid Advertisement, 2002 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- July 01, 2002
- Collections - Artifact
Toyota Prius Hybrid Advertisement, 2002
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Toyota Prius Hybrid Advertisement, 2001 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 2001
- Collections - Artifact
Toyota Prius Hybrid Advertisement, 2001
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- "A Prius That Runs On Hydrogen" Clip from Interview with Stanford Ovshinsky, 2009 - With 400 patents spanning a 50-year career, Stan Ovshinsky, together with his late wife Iris, has developed an array of energy and information-related inventions that have advanced many technologies and industries--all in pursuit of a vision of a hydrogen-based economy.
- April 29, 2009
- Collections - Artifact
"A Prius That Runs On Hydrogen" Clip from Interview with Stanford Ovshinsky, 2009
With 400 patents spanning a 50-year career, Stan Ovshinsky, together with his late wife Iris, has developed an array of energy and information-related inventions that have advanced many technologies and industries--all in pursuit of a vision of a hydrogen-based economy.
- 2002 Toyota Prius Sedan - Hybrid automobiles improve fuel efficiency and reduce tailpipe emissions compared with standard internal combustion-powered cars. Hybrids use small internal combustion engines and battery-powered electric motors. Powerful computers and sophisticated software coordinate the smooth, seamless transfer of power between the two units. This Prius is one of Toyota's first-generation hybrids, introduced in the United States in 2000.
- 2002
- Collections - Artifact
2002 Toyota Prius Sedan
Hybrid automobiles improve fuel efficiency and reduce tailpipe emissions compared with standard internal combustion-powered cars. Hybrids use small internal combustion engines and battery-powered electric motors. Powerful computers and sophisticated software coordinate the smooth, seamless transfer of power between the two units. This Prius is one of Toyota's first-generation hybrids, introduced in the United States in 2000.