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- Lincoln-Mercury 1973, Built Better to Ride Better - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1973
- Collections - Artifact
Lincoln-Mercury 1973, Built Better to Ride Better
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- Lincoln Motor Company Sales Literature, "Landmarks," 1924 - After Ford Motor Company acquired Lincoln Motor Company in 1922, Ford started a series of improvements to boost Lincoln's sales. For 1924, nickel plating became standard on all Lincoln headlights, the radiator grew taller, and a new camshaft resulted in smoother operation of the engine valves. Total calendar year production was 7,053 cars.
- 1924
- Collections - Artifact
Lincoln Motor Company Sales Literature, "Landmarks," 1924
After Ford Motor Company acquired Lincoln Motor Company in 1922, Ford started a series of improvements to boost Lincoln's sales. For 1924, nickel plating became standard on all Lincoln headlights, the radiator grew taller, and a new camshaft resulted in smoother operation of the engine valves. Total calendar year production was 7,053 cars.
- Stark Bro's Nurseries & Orchards Company Trade Card, Advertising "Gold $3,000.00 Plum" Trees, 1901 - Luther Burbank's 1893 catalog, <em>New Creations in Fruits and Flowers</em>, captured the attention of established nursery businesses, including Stark Brothers Nurseries in Missouri. Clarence Stark traveled to California to see Burbank's creations for himself and purchased the rights to sell some of Burbank's plum varieties. This began an exclusive distribution partnership that continued after Burbank's death.
- 1900-1901
- Collections - Artifact
Stark Bro's Nurseries & Orchards Company Trade Card, Advertising "Gold $3,000.00 Plum" Trees, 1901
Luther Burbank's 1893 catalog, New Creations in Fruits and Flowers, captured the attention of established nursery businesses, including Stark Brothers Nurseries in Missouri. Clarence Stark traveled to California to see Burbank's creations for himself and purchased the rights to sell some of Burbank's plum varieties. This began an exclusive distribution partnership that continued after Burbank's death.
- Lincoln Zephyr V-12 Sales Brochure, 1936 - Lincoln introduced the Zephyr for 1936 in response to the Great Depression. Sales of the $4,000+ Model K had fallen sharply, and the $1,300 Zephyr was intended to bring customers back into Lincoln showrooms. The Zephyr quickly became Lincoln's most important car, accounting for more than 90 percent of the company's production in the 1936 model year.
- 1936
- Collections - Artifact
Lincoln Zephyr V-12 Sales Brochure, 1936
Lincoln introduced the Zephyr for 1936 in response to the Great Depression. Sales of the $4,000+ Model K had fallen sharply, and the $1,300 Zephyr was intended to bring customers back into Lincoln showrooms. The Zephyr quickly became Lincoln's most important car, accounting for more than 90 percent of the company's production in the 1936 model year.