Lincoln-Mercury 1973, Built Better to Ride Better
THF628217 / Lincoln-Mercury 1973, Built Better to Ride Better / pages 2&3
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Artifact Overview
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact Details
Artifact
Brochure
Date Made
1973
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2022.0.1.7
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 8.375 in
Width: 10.5 in
Keywords |
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Related Content
SetMercury
- 23 Artifacts
Ford Motor Company introduced Mercury for 1939. The mid-price make fit neatly between the economical Ford and the extravagant Lincoln, and it broadened the company's product range to better compete with General Motors and Chrysler. In the decades that followed, Mercury offered distinctive sedans, station wagons, muscle cars, and minivans. But the 21st century brought slowing sales and shifting priorities, and Mercury was discontinued in 2011.