Search
- Saturn Advertisement, 1991, "When You Design a Car for Families" - General Motors' Saturn Corporation, which produced cars from 1990 to 2010, built its brand on being different from other American carmakers. Its operations were in Spring Hill, Tennessee -- far from Detroit in distance and philosophy. This 1991 ad paints the Saturn as a car designed with passenger safety foremost in engineers' minds. Special latches and seat belts keep children secure.
- 1991
- Collections - Artifact
Saturn Advertisement, 1991, "When You Design a Car for Families"
General Motors' Saturn Corporation, which produced cars from 1990 to 2010, built its brand on being different from other American carmakers. Its operations were in Spring Hill, Tennessee -- far from Detroit in distance and philosophy. This 1991 ad paints the Saturn as a car designed with passenger safety foremost in engineers' minds. Special latches and seat belts keep children secure.
- 1997 Saturn Catalog, "What Makes Saturn Cars so Darned Popular?" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1997
- Collections - Artifact
1997 Saturn Catalog, "What Makes Saturn Cars so Darned Popular?"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1990 Saturn Advertisement, "A Different Kind of Company. A Different Kind of Car" - Saturn, a General Motors subsidiary, produced its first car in 1990. Saturn's ads promoted it as different from both Japanese and American manufacturers. These differences included Saturn's own dealer network and production facilities, a flexible labor contract, designs promoting fuel economy, and a haggle-free car-buying experience. But the innovation could not be sustained and Saturn closed in 2010.
- 1990
- Collections - Artifact
1990 Saturn Advertisement, "A Different Kind of Company. A Different Kind of Car"
Saturn, a General Motors subsidiary, produced its first car in 1990. Saturn's ads promoted it as different from both Japanese and American manufacturers. These differences included Saturn's own dealer network and production facilities, a flexible labor contract, designs promoting fuel economy, and a haggle-free car-buying experience. But the innovation could not be sustained and Saturn closed in 2010.