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- Hallmark "Stock Car Champions: Richard Petty" Christmas Ornament, 1998 - Fans and fellow stock car drivers called Richard Petty "The King" with good reason. Between 1958 and 1992, Petty earned 200 NASCAR Cup Series race wins, seven Cup Series championships, seven victories at the Daytona 500, 127 poles, and more than 700 top-ten finishes. Petty was inducted into the NASCAR Hall of Fame with its inaugural class in 2010.
- 1998
- Collections - Artifact
Hallmark "Stock Car Champions: Richard Petty" Christmas Ornament, 1998
Fans and fellow stock car drivers called Richard Petty "The King" with good reason. Between 1958 and 1992, Petty earned 200 NASCAR Cup Series race wins, seven Cup Series championships, seven victories at the Daytona 500, 127 poles, and more than 700 top-ten finishes. Petty was inducted into the NASCAR Hall of Fame with its inaugural class in 2010.
- Cheerios Breakfast Cereal Featuring Richard Petty, 2001 - As NASCAR attracted a wider fanbase, it also attracted a broader group of sponsors beyond traditional auto parts and services providers. General Mills, maker of Cheerios breakfast cereal, sponsored Richard Petty's racing team from 2000-2008. This box shows the company's pride in being associated with NASCAR's all-time winningest driver, and affirms stock car racing's arrival as a mainstream family sport.
- 2001
- Collections - Artifact
Cheerios Breakfast Cereal Featuring Richard Petty, 2001
As NASCAR attracted a wider fanbase, it also attracted a broader group of sponsors beyond traditional auto parts and services providers. General Mills, maker of Cheerios breakfast cereal, sponsored Richard Petty's racing team from 2000-2008. This box shows the company's pride in being associated with NASCAR's all-time winningest driver, and affirms stock car racing's arrival as a mainstream family sport.
- Pit Board for NASCAR Team Kiekhaefer's Chrysler 300-B, circa 1956 - The Kiekhaefer racing team used this pit board to communicate with drivers during stock car races. Drivers could see brief messages chalked on the board as they sped past the pits. In this way, the team manager told drivers when to come in for gas or tires, or how far ahead or behind they were. Carl Kiekhaefer's Chrysler 300s dominated the NASCAR stock car circuit in 1955 and 1956.
- circa 1956
- Collections - Artifact
Pit Board for NASCAR Team Kiekhaefer's Chrysler 300-B, circa 1956
The Kiekhaefer racing team used this pit board to communicate with drivers during stock car races. Drivers could see brief messages chalked on the board as they sped past the pits. In this way, the team manager told drivers when to come in for gas or tires, or how far ahead or behind they were. Carl Kiekhaefer's Chrysler 300s dominated the NASCAR stock car circuit in 1955 and 1956.
- 2011 Ford Fusion Stock Car, Driven by Trevor Bayne. On Loan from Wood Brothers Racing. - Formed in 1950, Wood Brothers Racing is the oldest active team in NASCAR. That legacy continued when Trevor Bayne drove #21 to victory at the 2011 Daytona 500. Wood Brothers is noted for quick, rehearsed pit stops and exclusive use of Ford Motor Company cars. Bayne, who turned 20 the day before the race, became the Daytona 500's youngest winner.
- 2011
- Collections - Artifact
2011 Ford Fusion Stock Car, Driven by Trevor Bayne. On Loan from Wood Brothers Racing.
Formed in 1950, Wood Brothers Racing is the oldest active team in NASCAR. That legacy continued when Trevor Bayne drove #21 to victory at the 2011 Daytona 500. Wood Brothers is noted for quick, rehearsed pit stops and exclusive use of Ford Motor Company cars. Bayne, who turned 20 the day before the race, became the Daytona 500's youngest winner.
- Kellogg's Frosted Flakes Breakfast Cereal, 1994-1996 - NASCAR's growing popularity was illustrated by this cereal box. Early cars and teams were sponsored either by companies that sold automobile-related products, or businesses that sold food or beverages purchased by fans at the track. By the 1990s, even breakfast cereals and fast food restaurants found potential customers in stock car racing's expanding audience.
- 1994-1996
- Collections - Artifact
Kellogg's Frosted Flakes Breakfast Cereal, 1994-1996
NASCAR's growing popularity was illustrated by this cereal box. Early cars and teams were sponsored either by companies that sold automobile-related products, or businesses that sold food or beverages purchased by fans at the track. By the 1990s, even breakfast cereals and fast food restaurants found potential customers in stock car racing's expanding audience.
- Hot Wheels Race Car, 1974-1980 - Mattel introduced its Hot Wheels line of diecast cars in 1968. Race cars were a source of design inspiration for these toys from the start. This Hot Wheels toy was based on Ford Torino cars that competed in NASCAR and other stock car racing series in the mid-1970s.
- 1974-1980
- Collections - Artifact
Hot Wheels Race Car, 1974-1980
Mattel introduced its Hot Wheels line of diecast cars in 1968. Race cars were a source of design inspiration for these toys from the start. This Hot Wheels toy was based on Ford Torino cars that competed in NASCAR and other stock car racing series in the mid-1970s.
- Hallmark "Stock Car Champions Series: Bill Elliott" Christmas Ornament, 1999 - Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- 1999
- Collections - Artifact
Hallmark "Stock Car Champions Series: Bill Elliott" Christmas Ornament, 1999
Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- Hallmark "Stock Car Champions Series: Jeff Gordon" Christmas Ornament, 1997 - Jeff Gordon debuted in NASCAR's top-level Cup Series in 1992, earning Rookie of the Year honors for his first season. Gordon won his first Cup Series championship in 1995. He earned three more championships -- in 1997, 1998 and 2001 -- before stepping back from his full-time driving career after 2015. Gordon was inducted into the NASCAR Hall of Fame in 2019.
- 1997
- Collections - Artifact
Hallmark "Stock Car Champions Series: Jeff Gordon" Christmas Ornament, 1997
Jeff Gordon debuted in NASCAR's top-level Cup Series in 1992, earning Rookie of the Year honors for his first season. Gordon won his first Cup Series championship in 1995. He earned three more championships -- in 1997, 1998 and 2001 -- before stepping back from his full-time driving career after 2015. Gordon was inducted into the NASCAR Hall of Fame in 2019.
- 1956 Chrysler 300-B Stock Car - Mercury Marine founder Carl Kiekhaefer formed his NASCAR team with top drivers, first-class equipment, and fast cars like this powerful Chrysler 300-B. Kiekhaefer taught rivals a lesson, dominating the 1955 and 1956 seasons. But he learned something too: success breeds contempt. When fans began to resent Kiekhaefer's dominance, he disbanded his team in 1957.
- 1956
- Collections - Artifact
1956 Chrysler 300-B Stock Car
Mercury Marine founder Carl Kiekhaefer formed his NASCAR team with top drivers, first-class equipment, and fast cars like this powerful Chrysler 300-B. Kiekhaefer taught rivals a lesson, dominating the 1955 and 1956 seasons. But he learned something too: success breeds contempt. When fans began to resent Kiekhaefer's dominance, he disbanded his team in 1957.
- 1987 Ford Thunderbird Stock Car, Raced by Bill Elliott - Bill Elliott set NASCAR's all-time speed record with this car when he qualified for the 1987 Winston 500 at Talladega at 212.809 miles per hour. By the 1980s, "stock cars" only looked stock. Underneath this Thunderbird sheet metal is a purpose-built steel tube frame, racing suspension and brakes, and a racing engine that no Ford dealer ever sold.
- 1987
- Collections - Artifact
1987 Ford Thunderbird Stock Car, Raced by Bill Elliott
Bill Elliott set NASCAR's all-time speed record with this car when he qualified for the 1987 Winston 500 at Talladega at 212.809 miles per hour. By the 1980s, "stock cars" only looked stock. Underneath this Thunderbird sheet metal is a purpose-built steel tube frame, racing suspension and brakes, and a racing engine that no Ford dealer ever sold.