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- "The Jeep Family of Vehicles," 1961 - Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. Kaiser ended passenger car production to focus on Jeep runabout, truck, and van models. Under Kaiser's ownership, Jeep introduced important models like the CJ-5, the Wagoneer and luxury Super Wagoneer, the Gladiator pickup, and the Jeepster and Jeepster Commando. American Motors purchased Kaiser Jeep in 1970.
- 1961
- Collections - Artifact
"The Jeep Family of Vehicles," 1961
Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. Kaiser ended passenger car production to focus on Jeep runabout, truck, and van models. Under Kaiser's ownership, Jeep introduced important models like the CJ-5, the Wagoneer and luxury Super Wagoneer, the Gladiator pickup, and the Jeepster and Jeepster Commando. American Motors purchased Kaiser Jeep in 1970.
- "The Sun Never Sets on the Mighty 'Jeep'... Jeep Planning" Trade Catalog, 1946 - Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The company marketed its civilian Jeep as a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- 1946
- Collections - Artifact
"The Sun Never Sets on the Mighty 'Jeep'... Jeep Planning" Trade Catalog, 1946
Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The company marketed its civilian Jeep as a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- 1949 Willys Jeepster - Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The Jeepster, produced for the 1948-1951 model years, was a somewhat more stylish and refined version of the basic jeep. Willys marketed the two-wheel-drive Jeepster as a "sports phaeton," ideal for country drives but easy to maneuver through city traffic.
- 1949
- Collections - Artifact
1949 Willys Jeepster
Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The Jeepster, produced for the 1948-1951 model years, was a somewhat more stylish and refined version of the basic jeep. Willys marketed the two-wheel-drive Jeepster as a "sports phaeton," ideal for country drives but easy to maneuver through city traffic.
- Manley Jeep Wrecking Crane Trade Literature, 1946 - Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The company marketed its civilian Jeep as a functional, versatile vehicle suitable for many different jobs. Aftermarket suppliers sold Jeep accessories for plowing snow, towing vehicles, and operating farm equipment, among other uses.
- 1946
- Collections - Artifact
Manley Jeep Wrecking Crane Trade Literature, 1946
Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The company marketed its civilian Jeep as a functional, versatile vehicle suitable for many different jobs. Aftermarket suppliers sold Jeep accessories for plowing snow, towing vehicles, and operating farm equipment, among other uses.
- "The All-Purpose Vehicle for the Farm: The Universal Jeep," 1946-1949 - Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- 1946-1949
- Collections - Artifact
"The All-Purpose Vehicle for the Farm: The Universal Jeep," 1946-1949
Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- "Jeep 4-Wheel Drive Vehicles," 1957-1961 - Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. Kaiser ended passenger car production to focus on Jeep runabout, truck, and van models. Under Kaiser's ownership, Jeep introduced important models like the CJ-5, the Wagoneer and luxury Super Wagoneer, the Gladiator pickup, and the Jeepster and Jeepster Commando. American Motors purchased Kaiser Jeep in 1970.
- 1957-1961
- Collections - Artifact
"Jeep 4-Wheel Drive Vehicles," 1957-1961
Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. Kaiser ended passenger car production to focus on Jeep runabout, truck, and van models. Under Kaiser's ownership, Jeep introduced important models like the CJ-5, the Wagoneer and luxury Super Wagoneer, the Gladiator pickup, and the Jeepster and Jeepster Commando. American Motors purchased Kaiser Jeep in 1970.
- "A Revolutionary Vehicle for a Thousand Jobs," Universal Jeep Advertisement, 1945 - Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The company marketed its civilian Jeep as a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- November 10, 1945
- Collections - Artifact
"A Revolutionary Vehicle for a Thousand Jobs," Universal Jeep Advertisement, 1945
Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The company marketed its civilian Jeep as a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- "May You Have a Merry Christmas...," 1945 - Many businesses share holiday greetings with their clients and associates by sending cards. Some cards contain simple messages, others reiterate the services a company provides, and others are meant to impress. But all remind the recipient about the valuable relationship the business hopes to maintain.
- 1945
- Collections - Artifact
"May You Have a Merry Christmas...," 1945
Many businesses share holiday greetings with their clients and associates by sending cards. Some cards contain simple messages, others reiterate the services a company provides, and others are meant to impress. But all remind the recipient about the valuable relationship the business hopes to maintain.
- 1956 Willys Jeep Driven during "Operation Pineapple," 1955-1956 - In 1955, three Scouts drove a Willys Jeep from their hometown of Sao Paulo, Brazil, to the World Scout Jamboree in Niagara-on-the-Lake, Ontario, Canada. Before returning home, they drove to Alaska at the northern terminus of the Pan-American Highway. The Scouts called their 12-month, 45,000-mile round-trip journey "Operation Pineapple" -- the rough terrain they encountered reminded them of the bumpy fruit.
- 1955-1956
- Collections - Artifact
1956 Willys Jeep Driven during "Operation Pineapple," 1955-1956
In 1955, three Scouts drove a Willys Jeep from their hometown of Sao Paulo, Brazil, to the World Scout Jamboree in Niagara-on-the-Lake, Ontario, Canada. Before returning home, they drove to Alaska at the northern terminus of the Pan-American Highway. The Scouts called their 12-month, 45,000-mile round-trip journey "Operation Pineapple" -- the rough terrain they encountered reminded them of the bumpy fruit.