Henry Ford Museum of American Innovation, Ford Rouge Factory Tour and Giant Screen Experience will be closed Monday, March 16, for a day of staff learning and development. We appreciate your patience and understanding.

Henry Ford Museum of American Innovation, Ford Rouge Factory Tour and Giant Screen Experience will be closed Monday, March 16, for a day of staff learning and development. We appreciate your patience and understanding.

Ford "The Universal Car" Sign, 1910-1918

Contact Us About This
01

Artifact Overview

Henry Ford's Model T was the first successful "world car"--a car that could be sold around the world with only minor modifications to its basic platform and parts. This advertising sign boasts the universal appeal of a car made and sold not only in the United States but also in South America, Europe, southern and eastern Asia, and Australia.

Artifact Details

Artifact

Advertising sign

Date Made

1910-1918

Location

Not on exhibit to the public.

Object ID

66.61.1

Credit

From the Collections of The Henry Ford.

Material

Steel (Alloy)
Enamel (Fused coating)

Color

Blue
White (Color)

Dimensions

Height: 12 in
Width: 30 in
Thickness: 0.063 in

Inscriptions

Obverse: FORD (script) / THE UNIVERSAL CAR
Keywords