Texaco Fire Chief Gasoline Sign, 1948
Add to SetSummary
While most of its competitors focused on regional markets prior to World War II, Texaco built itself into a national brand. By 1942, the company had 40,000 outlets across the United States. Texaco's marketing included memorable names for its gasolines. "Fire-Chief" was the company's high-octane blend, formulated to meet the demanding needs of emergency vehicles.
While most of its competitors focused on regional markets prior to World War II, Texaco built itself into a national brand. By 1942, the company had 40,000 outlets across the United States. Texaco's marketing included memorable names for its gasolines. "Fire-Chief" was the company's high-octane blend, formulated to meet the demanding needs of emergency vehicles.
Artifact
Sign (Declaratory or advertising artifact)
Date Made
1948
Location
Not on exhibit to the public.
Object ID
98.0.33.1
Credit
From the Collections of The Henry Ford.
Material
Metal
Porcelain (Material)
Color
White (Color)
Red
Black (Color)
Green
Dimensions
Height: 18 in
Width: 12 in
Length: 0.063 in
Inscriptions
on front: FIRE-CHIEF / GASOLINE / TEXACO / T / REG.T.M. / MADE IN U.S.A. 3-5-48
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