1963 Buick Riviera Coupe
Add to SetSummary
Buick created the Riviera to compete in the "personal luxury" market with the Ford Thunderbird. General Motors' design vice president Bill Mitchell wanted a car that combined the aggressiveness of a Ferrari with the elegance of a Rolls-Royce. The result was this razor-edged classic.
Buick created the Riviera to compete in the "personal luxury" market with the Ford Thunderbird. General Motors' design vice president Bill Mitchell wanted a car that combined the aggressiveness of a Ferrari with the elegance of a Rolls-Royce. The result was this razor-edged classic.
Artifact
Automobile
Date Made
1963
Creators
General Motors Corporation. Buick Motor Division
Mitchell, William L. (William Leroy), 1912-1988
Place of Creation
United States, Michigan, Flint
Creator Notes
Designed by William L. Mitchell; manufactured by Buick Motor Division, General Motors Corporation, Flint, Michigan.
Location
Not on exhibit to the public.
Object ID
87.69.1
Credit
From the Collections of The Henry Ford.
Material
Metal
Steel
Chromium
Rubber (Material)
Leather
Color
Light bluish gray
Dimensions
Length: 3.64 in (Stroke)
Diameter: 4.312 in (Bore)
Height: 53.2 in
Width: 76.6 in
Wheelbase: 117 in
Length: 208 in
Weight: 3988 lbs
Inscriptions
On hood: Buick emblem Edge of trunk: BUICK On sides, behind front wheels: Riviera Hubcaps: R
Specifications
Make & Model: 1963 Buick Riviera coupe
Maker: General Motors Corporation, Detroit, Michigan
Engine: V-8, overhead valves, 401 cubic inches
Transmission: 3-speed automatic
Height: 53.5 inches
Wheelbase: 117 inches
Width: 77 inches
Overall length: 208 inches
Weight: 3998 pounds
Horsepower: 325 at 4400 revolutions per minute
Pounds per horsepower: 12.3
Price: $4,333
Average 1963 wage: $5,343 per year
Time you'd work to buy this car: about 10 months
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