Advertisement from LIFE Magazine for 1910 Detroit Electric Car, "This Battery Will Outwear Your Car"
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Detroit Electrics used Edison batteries. Many advertisements, like this one from 1910, used the famous inventor's image and reputation to boost confidence in the car's reliability.
Detroit Electrics used Edison batteries. Many advertisements, like this one from 1910, used the famous inventor's image and reputation to boost confidence in the car's reliability.
Artifact
Advertisement
Date Made
June 16 1910
Subject Date
June 16 1910
Creators
Place of Creation
United States, New York, New York
Creator Notes
Printed by Williams Printing Company, New York, for Anderson Carriage Co. of Detroit, Michigan
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.657.247
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 11 in
Width: 8.813 in
Inscriptions
At top of page: LIFE / THIS BATTERY WILL OUTWEAR YOUR CAR / Text reads: Do you know that there is an electric battery that has / finally solved the problem of battery repairs or renewals / --a battery that will outlast the life of your car? Thomas A. Edison has perfected just such a battery. / The elements of nickel and steel are practically / indestructible. The solution is an anti-acid mix / ture of caustic potash and water. The DETROIT is the only electric of the 1910 season / in which a sufficient number of cells of the larger / size (A-6) battery of 225 ampere-hours capacity / may be installed. The success of the DETROIT with the EDISON bat / tery has passed even the expectations of its in / ventor. Next season an electric not thus equipped / will be as out-of-date as a single cylinder gas engine. The Detroit Electric. Every one of our nine models is equipped to carry the lead or the large size "A-6" Edison Battery. The Edison battery does not de / teriorate when left discharged. You may / change the battery at high / rate or overcharge it without injury. It is not liable to leakage, / breakage or corrosion. The EDISON "A-6" has 225 ampere-hours capacity / as against 168 in the lead. It weighs 50% less per / capacity than any other make of battery. It in / creases with use, 30% above its rated efficiency. If you want a car now that is "modern-to- / the-minute"; that will be up to date next / season, get a DETROIT with an EDISON / battery. Condition: Bottom right corner bent.
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