1928 Lincoln Four-Passenger Coupe Advertising Proof, "Every Lincoln Body is a Custom Creation of Some Master Body Builder"

Under Leland ownership, Lincoln sourced automobile body designs largely from Murray Company and Brunn & Company. After Ford purchased Lincoln in 1922, that list grew to include Dietrich, Holbrook, Judkins, Le Baron, Waterhouse, and others. By contracting for large batches up to 100 bodies, Ford-owned Lincoln made exclusive coachwork available to customers at comparatively reasonable prices.