Promotional Sewing Needle Book from AAA of Michigan, circa 1950

Summary

This 1950s giveaway from the American Automobile Association (AAA) targeted a growing group of post-World War II drivers and car owners -- women. The ad on this needlebook reminded women about AAA's "Advantages, Privileges, [and] Protection" when away from their daily household chores.

This 1950s giveaway from the American Automobile Association (AAA) targeted a growing group of post-World War II drivers and car owners -- women. The ad on this needlebook reminded women about AAA's "Advantages, Privileges, [and] Protection" when away from their daily household chores.

Artifact

Needle case

Date Made

circa 1950

Subject Date

circa 1950

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

87.135.807

Credit

From the Collections of The Henry Ford. Gift of the Automobile Club of Michigan.

Material

Paper (Fiber product)

Technique

Lithography

Color

Black-and-white (Colors)
Gold (Color)

Dimensions

Height: 3.5 in

Width: 5.5 in

Inscriptions

front: AUTOMOBILE CLUB / AAA / MICHIGAN / 100,000 / WOMEN / BELONG / THEY NEVER RIDE ALONE / The AAA service rides with them always back: ADVANTAGES / PRIVILEGES / PROTECTION / This needle pack is made expressly / for the friends of / YOUR AAA MAN

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