Trade Card for Garland Stoves and Ranges, Michigan Stove Co., 1880-1900

As color printing gained momentum in the late 19th century, trade cards became a major means of advertising goods and services. Sometimes, a trade card featured an illusion or interactive element, like this one for Michigan Stove Company, which instructs the viewer to hold the card to a light, revealing the "Garland Stoves and Ranges" logo in the window.